Adobe Audience Manager Consulting

Activate Your Audience

Adobe Audience Manager will not only help you reach more people, but more of the right people by identifying your most profitable customers and serving them a consistent, relevant experience across all their devices.

Collecting and analyzing your data to create customer profiles is a good start, but there are bound to be gaps and blind spots. Unless you can unify all of your data sources the picture is incomplete.

Why are We the Best AAM Consultants?

Blast can provide you with the resources you need to get the best performance from the tools you have in place, and provide you with comprehensive, quality data analysis.

• Best practices, and work with you to develop your strategy for success.
• Help with identifying the most actionable segments.
• Troubleshooting of addressable audiences, which could be an indication of sync, integration, or technical issues.
• Help with addressing causes of low match rates for addressable audiences.
• Review of your implementation for pain points (and fixes for them).
• Training to your in-house team to encourage adoption.

Some of the unique ways we can enhance your Adobe Audience Manager implementation include:

• Leveraging your AAM Audiences in Adobe Analytics and create analysis within Analysis Workspace.
• Pushing segments into Target for testing and optimization on your website or mobile app.
• Providing guidance on segment optimization and reporting.
• Helping you take advantage of Data Explorer to create traits based on data that is already in Audience Manager.
• Coming Soon! Leveraging Data Science Workspace for improved reporting from Audience Manager, setting up reporting from the available model, or helping you build a custom algorithm with our in-house data scientists.