Adobe Analytics Training

Customized Training

Turn Data into Insights

Discover Customers

Adobe Analytics Standard consultant with client

As complex as it is powerful, Adobe Analytics can be difficult to master. It’s not unusual for organizations to invest hundreds of hours on implementation but under-invest on education, which leaves them operating with only a fraction of Adobe’s capacity. You don’t have to be a business guru or a mathlete to see that doesn’t add up.

Learn from Certified Adobe Analytics Consultants

To maximize the value of your Adobe Analytics implementation, it’s critical that your team understands how to use the tools to turn data into insights. Blast provides a range of training options to get you up to speed. Some of the popular options taught by our certified Adobe consultants include:

Adobe Analytics 101

Adobe Analytics Overview
What it is and How it Works
How to use Adobe Analytics to:
– find actionable insights
– create a data-driven culture

User Interface Introduction
Navigating Adobe Analytics
Basic Terminology

Adobe Analytics 201/301

Standard Reporting & Analysis
Site Metrics Reports
Site Content Reports
Mobile Reports

Paths Reports
Traffic Sources Reports
Campaigns Reports
Custom Reports

Adobe’s Dynamic Tag Manager

The Purpose of Dynamic Tag Manager
Implementing DTM
Migrating Tags to DTM
Understanding the Data Layer
Working with DTM
Working with Adobe Analytics Tags in DTM

Working with Marketing Tags in DTM
Working with Other Tags in DTM
Debugging in DTM
Version Control
Security
Overview of Best Practices

Intro to Reporting and Analysis

Actionable Insight Strategies
Deep Dive on Analysis Workspace
Dashboards
Attribution & Marketing
Campaign Attribution & Analysis
Campaign Tagging

SEO
Paid Search & Adobe Analytics vs AdWords data
Automatic & Custom Alerts
Hands-on Analysis
Business Questions & How to Approach Analysis

Data Integration with Other Tools

Exporting Data from Adobe Analytics
– Adobe Analytics API
– Exporting Data from the Reporting Interface

Importing Data into Adobe Analytics CRM Integration
Other Data Integrations

Blast Training Room

Adobe Analytics training sessions can be held in our deluxe training room in Northern California, one of our convenient city locations, or on-site in your own office!

Each session is typically about two hours long, unless you have an especially large group. These can be followed up with a remote Q&A for training sessions participants.

Get Precisely the Right Knowledge

Because the purpose of Adobe Analytics is to help you discover the truth about your customers so you can optimize their experience, one size never fits all. We customize your Adobe Analytics training sessions to fit your business needs and talent requirements.

If you choose to purchase training directly from Adobe, you’ll find a more cookie-cutter approach. They won’t take the time to learn about your business and address your personal frustrations.

Our consultants work with organizational leaders like you every day, helping them solve problems, answer business questions, and EVOLVE their organizations. Helping you succeed through customized training is part of our everyday mission.

Adobe Analytics is Our Jam

Our best Adobe Analytics teachers are thought leaders not only in the industry, but specifically with Adobe tools. We’ve spoken at Adobe events, participated in the annual Analytics Idol competition, and developed expertise through enterprise partnerships in a variety of industries.

Adobe Analytics Idol Finalist: Brad Millet

As an agency, we’ve completed hundreds of implementations and can help identify which of your current challenges stem from that source. You’d be surprised how often confusion arises out of failure to match and maintain implementation with business needs!

Comprehensive Adobe Analytics training, with certified and experienced consultants who know the system inside and out, will change your whole perspective! When your team is empowered with the knowledge they need to make sense of it, everyone will be amazed by what they can do with Adobe Analytics.

Case Study

Global Adobe Analytics Training Initiative Leads to Customer Insights

VFC wanted to maximize the value of their Adobe Analytics implementation. Training would ensure their business users understood how to use Adobe Analytics to turn their data into…

Read Case Study »