Adobe Analytics Premium vs. Standard

Adobe Analytics Premium & Standard Comparison

Adobe Analytics Premium is built to handle the more complex attribution and predictive needs of enterprise brands. With the ability to combine and analyze on-line and off-line data, Adobe Analytics Premium provides real-time insights into how customers are experiencing your brand and enables faster reactions and personalization from marketers.

Our team provides Adobe Analytics Consulting for both products, and can help you decide which is the best fit for your organization.

Here’s a side-by-side comparison of Adobe Analytics Standard and Adobe Analytics Premium:

Products Included Adobe Analytics Standard Adobe Analytics Premium
Reporting & Analytics Yes, included Yes, included
Ad Hoc Analysis Yes, included Yes, included
Data Workbench Not included, but optional Yes, included
Segmentation Adobe Analytics Standard Adobe Analytics Premium
Unlimited Real-Time Segmentation Yes, included Yes, included
Behavior Visualizations Yes, included Yes, included
Online and Offline Personalized Customer Analysis Not included, but optional Yes, included
Audience Clustering Not included, but optional Yes, included
Marketing Attribution Adobe Analytics Standard Adobe Analytics Premium
Online Campaign and Channel Attribution Yes, included Yes, included
360-Degree Customer View Not included, but optional Yes, included
Retroactive Event Processing Not included, but optional Yes, included
Out-of-the-box Attribution Models Not included, but optional Yes, included
Mobile App Analytics Adobe Analytics Standard Adobe Analytics Premium
Data Collection for Mobile Channels Yes, included Yes, included
Predictive Marketing Adobe Analytics Standard Adobe Analytics Premium
Anomaly Detection Yes, included Yes, included
Correlation Analysis Not included, but optional Yes, included
Audience Clustering Not included, but optional Yes, included
Customer Propensity Modeling Not included, but optional Yes, included
Decision Trees Not included, but optional Yes, included
Predictive Model Markup Language (PMMI) Not included, but optional Yes, included
Real-Time Analytics Adobe Analytics Standard Adobe Analytics Premium
Real-time Reports Yes, included Yes, included
Real-time API’s Yes, included Yes, included
Live Stream (Data Firehose) Not included, but optional Yes, included
Advanced Visualizations Adobe Analytics Standard Adobe Analytics Premium
Interactive Visualizations Yes, included Yes, included
Dashboards & Reports Yes, included Yes, included
Side-by-side Reports Yes, included Yes, included
Visual Querying Not included, but optional Yes, included
Big Data Adobe Analytics Standard Adobe Analytics Premium
Comprehensive Data Ingestion Not included, but optional Yes, included
Data Pattern Discovery Not included, but optional Yes, included
On-demand Data Curation Yes, included Yes, included
Automated Syndication Yes, included Yes, included
Social Analytics Adobe Analytics Standard Adobe Analytics Premium
Comprehensive Social Insight Yes, included Yes, included
Facebook and Twitter Analytics Yes, included Yes, included
Enriched Audience Optimization Adobe Analytics Standard Adobe Analytics Premium
Classifications Yes, included Yes, included
Integration of Offline Event Level Data Not included, but optional Yes, included
Advanced Audience Discovery & Measurement Not included, but optional Yes, included
Audience Activation & Delivery Yes, included Yes, included
Customer Churn Analysis Adobe Analytics Standard Adobe Analytics Premium
Improved Retention Yes, included Yes, included
Prioritized Marketing Yes, included Yes, included
Propensity Modeling Not included, but optional Yes, included
Increased Customer Value Yes, included Yes, included

 

Let us help you identify the right solution

As Adobe Certified Experts, we can help you create your digital measurement strategy, customize your implementation, gain the insights you need to optimize your marketing efforts, and provide training to you or your entire team. Also, if you are looking for pricing for Adobe Analytics Standard or Premium please reach out and we’ll be happy to help provide a quote.

Recent Adobe Analytics Clients

Interested to know who we have helped with their analytics recently? Many world class organizations trust Blast Analytics & Marketing to help them ensure their data is reliable and action is consistently being taken to optimize their marketing efforts.

 

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