Adobe Analytics Audit

Goal DiscoveryGoal Discovery

Strategic RecommendationsStrategic Recommendations

Post-Implementation AuditPost-Implementation Audit


Adobe Analytics Audit

Are you tracking your ROI and Performance Metrics correctly?

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Ensure the integrity, specificity, and accuracy of site performance data with an Adobe Analytics Audit.

The “out of the box” configuration of Adobe Analytics does not take your unique business goals into consideration. Data you are using to make decisions may not be the best representation of your website’s performance. The Adobe Analytics Audit was developed to be sure that you have meaningful and actionable data to continuously improve your website and online marketing.

During an audit, our Adobe Analytics Consultants listen to your business goals, perform a diagnosis of your account, evaluate your tracking needs, provide detailed recommendation documentation and assist you through the implementation process of your advanced tracking setup.

Adobe Analytics Audit Includes:

  • Goal Discovery 
  • Technical Documentation
  • Support & Assistance
  • Custom Reports & Segmentation
  • Strategic Recommendations
  • Post-Implementation Audit

Goal Discovery

Before starting, Adobe Analytics Certified Expert consultants meet with your team to gain a full understanding of your unique tracking needs and business goals.

Technical Documentation

Once goals are defined, your current Adobe Analytics setup is audited. Required changes are documented along the way in a comprehensive Technical Document to assist with implementation.

Support & Assistance

If you are having difficulties implementing the suggested changes, you can always ask your Adobe Analytics Certified Expert Consultant for help. Or, they can access your site (with your permission) and make any required changes.

Custom Reports & Segmentation

Once tracking is finalized, Advanced Segment Insights (ASI) are developed to isolate specific subsets of traffic. Then custom reporting is setup to meet your specific business needs and goals.

Strategic Recommendations

Along with documented recommendations, your Adobe Analytics Audit will feature strategic recommendations for future custom event tracking, filters, goal tracking, account configuration, reporting and advanced segmentation insights.

Post-Implementation Audit

Immediately following implementation, your Adobe Analytics account is audited to ensure data is being tracked correctly. A third audit also occurs 30 days after implementation to ensure that you are happy with your new account configuration and the data being tracked.

Case Study


Toy Retailer: Using Adobe Analytics to Understand the Customer Experience

After launching a new mobile website, a global specialty toy retailer noticed that their mobile revenue for both “Click and Collect” and “Home Delivery” methods had decreased considerably.

Read Case Study »


If you’re ready to get more actionable insight out of your Adobe Analytics software, get in touch with our Certified Expert Adobe Analytics consultants to discuss an Adobe Analytics audit or other analytics audits we can provide.

Let’s Discuss Your Adobe Analytics Audit

Call 1 (888) 252-7866 or Request a Proposal

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