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Using Tealium Tag Management to Increase Customer Privacy
As part of its commitment to protecting user privacy, Healthcare.gov – the flagship site for the Affordable Care Act – was seeking ways to bolster the privacy and information-sharing tools available to their customers.
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Analytics and Marketing Articles
Mobile App Analytics Tracking Using Firebase and GTM: Track Engagement and eCommerce
Mobile App Analytics has quickly become just as important as web analytics with app store downloads currently reaching over 100 billion and more ecommerce sales than ever…
Tag Management System Comparison: Know Your Options!
It is important to know your options when it comes to selecting the optimal tag management system (TMS) for your organization’s unique needs. Read this valuable post by TJ, to accelerate…
GDPR: Do I Really Need Consent for Google Analytics Tracking
The GDPR went into effect on May 25th, 2018 and protects EU citizen privacy. Now that we are past the deadline, you may be asking yourself if you really need to gain consent for…
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