We’ll work with both your company’s key stakeholders and target audience to help you develop a clear website strategy that will allow you to better:
Assumptions are very dangerous and can lead to disastrous results on the web. Gathering accurate (quantitative and qualitative) data allows us to validate or dispel assumptions of how people use your site. Using focus groups, surveys, web and campaign metrics as well as usability studies, we can develop a holistic understanding of how people use your web site. Then we combine our experience and current industry research with this data to determine the proper course of action to intelligently make incremental changes to your web site. Next we analyze the key performance indicators (see common KPIs below) to ensure that we have in fact improved the site and are trending in a positive direction.
Some common Key Performance Indicators based on web site type include:
Too often websites are never properly tested before they launch. Are you too close to your site to notice the problems you have? It often takes a fresh set of eyes from an unbiased perspective to notice the small roadblocks that keep your site from reaching its optimal performance. We regularly perform in-depth usability reviews that cover a site’s design, messaging, pathways/information architecture, usability and usefulness in order to provide specific recommendations that can greatly enhance the usability and effectiveness of a site without a complete redesign.
As part of any strategic or consulting service we provide easy to follow checklists. The action items can then be performed by your current internal or external web design team.
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