Urchin 7 Analytics Software by Google
Urchin helps website owners better understand their online marketing initiatives, website traffic characteristics, and visitors' browsing experience.
What is Urchin 7 Software from Google?
Urchin 7 is a web analytics solution similar in scope to Google Analytics, but is installed, hosted and managed by the customer. Urchin helps website owners better understand their online marketing initiatives, website traffic characteristics, and visitors' browsing experience.
Unlike Google Analytics, Urchin 7 is not free ($9995 license fee) and requires experienced technical staff for installation.
Because Urchin uses server logs as its primary data source, it can be used in applications unsuitable for a hosted service like Google Analytics, such as tracking corporate intranet traffic, re-processing of historical logs, and reporting on server errors.
Anyone can download and install the fully functioning free trial, but a license can only be purchased from Google Urchin Certified Partners. Buy or Upgrade
Urchin 7 Now >
Urchin 7 includes the following new features:
- New Reporting User Interface
- Report Regrouping
- Advanced Segments
- Event Tracking
- Parallel Profile Processing
- Permalinks
- Customizable Geo/DNS Data
|
- Custom Order of Filters
- Urchin API v2
- Automatic Updates (Functionality, Utility)
- Embedded Help and Local Help Center
- Improved Lookup Tables
- New Site Summary Report
|
How is Urchin Software from Google different from Google Analytics?
Urchin 7 Software from Google benefits:
- Not necessary to tag web pages with JavaScript code ("IP+useragent" tracking, though much less accurate, can be used instead.)
- Control the processing schedule of traffic logs, including the option to process data immediately
- Can re-process and post-process data, which can't be done with Google Analytics
- View all website traffic, including images, downloads, robots, status codes (e.g. 404s, 500s), and referral errors, including outdated links
- Create customized reporting for different types of visitation data
- Report data can be easily audited by 3rd parties
Google Analytics:
- Represents the latest in web analytics technology, and includes many advanced features not found in Urchin Software
- Is updated automatically when new features roll out
- Is tightly integrated with AdWords reports from the AdWords user interface
- Can be set up within a few minutes
- Is free
- Is offered in many more languages than Urchin Software.
- Allows unique visitor drilldown - view session/path, platform, geo-location, browser/platform, etc. data for individual visitors (anonymous).
| Feature |
Urchin 7
|
Google Analytics |
| Install and manage on your own servers |
Yes |
No |
| Can be used on firewall-protected corporate intranets |
Yes |
No |
| Reprocess historical data (from logfiles) |
Yes |
No |
| Can process/re-process your log files locally |
Yes |
No |
| Can collect information through tags |
Yes |
Yes |
| Reports on robot/spider activity |
Yes |
No |
| Reports on server errors/status codes |
Yes |
No |
| Tightly integrated with AdWords |
Yes |
Yes |
| Can report on paid search campaigns |
Yes |
Yes |
| Ecommerce/Conversion reporting |
Yes |
Yes |
| Geotargeting |
Yes |
Yes |
| Free |
No |
Yes |
| Visitor session/navigation path analysis |
Yes |
No |
| Raw data accessible for custom report-building |
Yes |
No |
| Exclusively supported by authorized consultants |
Yes |
No |
Ready to buy, download or get consulting help?
Buy or Upgrade
Urchin 7 Now >
Call 1(888) 252-7866 to buy, download or discuss how we can help you with any version of Urchin analytics you are using or plan to use. Or get more information on our Urchin Consulting options before you contact us.
