Online Sales Continue to Improve Through a Strategic Partnership & Responsive Design
Challenge
Think Tank Photo originally came to Blast wanting to build a search-engine-friendly e-commerce website to meet the demands of their niche market of discriminating photographers. Their former online store was difficult to use and resulted in phone
orders when customers became frustrated with the store. Think Tank
needed a a new website that provided an easy purchasing experience for
their customers.
Result
The new site made buying online easy while simultaneously increasing sales, site traffic, and the user experience. As part of the creation of the new website, Blast created a
custom product detail page layout which integrated features such as the
"Share the Moment" photo sharing area, custom landing page module and
custom affiliate program. These user-friendly features allowed Think
Tank to accomplish both their branding and web sales goals.
After the successful launch of the site and continued profitability, Blast and Think Tank formed a strategic partnership. Blast now works with the Think Tank team as an extension of their marketing department to offer guidance on online marketing initiatives, advise them on SEO best practices, continually optimize the site, and help them with conversion optimization.
The Need for Responsive Site Design
Photographers don't work in cubicles, so as the usage of mobile
devices increased among Think Tank's users, Blast identified a need to adapt the site
so it met the needs of users on their phones, ipads, and other devices. The goal was to
avoid the cost of building and managing a separate mobile
site (in addition to the current site) and give customers the best buying experience possible.
Blast's design team adapted the existing site so that is actively adapts to display products optimally on all devices. Responsive design is relatively new, and has seldom been utilized on e-commerce websites, so Think Tank was excited to be ahead of the curve. Now on-the-go customers are able to purchase online from anywhere. Look for an upcoming case study outlining the performance of the responsive design during the holiday buying season.
Ongoing Strategic Partnership
Through an ongoing strategic partnership including SEO, online marketing strategy, usability & design consulting, Google Analytics performance reporting and conversion optimization, Think Tank Photo continues to increase in traffic and sales. In fact, with Blast's strategic leadership and ongoing optimization efforts, Think Tank Photo continues to easily rank in the top 5 for the majority of targeted search terms for their products.
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Project Overview
What we did
- Redesigned site to be responsive to different devices, include more interactive features, and have improved usability and conversion optimization
- Performed SEO Strategy & Implementation
- Analytics Integration & Ongoing Reporting
- Implemented Ecommerce/CMS platform
What we accomplished
- Top 5 rankings attained for majority of targeted keywords - Improved Search Visibility and qualified user traffic
- Improved top two client goals – online sales and lead generation (email sign ups)
- A new site which is easier to maintain and scalable for the future growth of Think Tank Photo
- 24% increase in products purchased
- 31% increase in number of users completing the checkout process
- 29% increase in revenue
Services
Google Analytics
Creative Design / Responsive Design
Search Engine Optimization
Online Marketing
Usability & UX
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