We wanted to enhance Teichert's web site usability, ease of maintenance,search engine friendliness, performance, and in addition, properly align the sitewith Teichert's existing branding. Overall, our primary goal was to makethe site more engaging for visitors so they would enjoy navigating the site while making iteasier for users to identify what they are lookingfor. Most importantly, for those users who aren't sure what they arelooking for, we developed a strategy and design to help grab their interestand lead them deeper into the site.
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