Tag Management Solutions

Need help selecting a tag management solution?

We will help you audit your tags, assess your current/future tagging needs, and identify the best tag management system (TMS) that suits your scale, resources, budget and tag complexity. Then we can help you implement your selected TMS, perform a post-implementation audit to ensure all the manually placed tags were removed, and assist with ongoing management and training.

Not sure if you need tag management?

If you own or manage a website and it has ever taken you longer than one minute to put a tag on your site, tag management is for you. Tag management systems enable you, in a matter of minutes, to do work that used to take weeks, and empowers nontechnical people to manage the tools they depend on for insight.

Benefits of Tag Management


  • Eliminate IT Bottleneck
  • Add tags within minutes
  • Improve the performance of your site
  • Increase conversion
  • Prevent Tag Lock-in
  • Prevent Tag Interference
  • Centralize Tool Management
  • Manage Multiple Sites
  • Enhance privacy
  • Manage website and mobile tags

What is a tag management system? What problem do they solve?

Tags add hundreds of lines of JavaScript code to a web page, slowing page load performance and they present a major management challenge to marketing and IT organizations. Tags are individually deployed and maintained on every page of a site manually, which is time-consuming and prone to error. The scope and complexity of manual tagging results in pages becoming cluttered with tags that are outdated, broken, poorly-written, full of extraneous code, duplicated, misplaced, rogue or non-compliant.

A tag management system is a like a content management system (CMS) for Javascript. It enables digital marketers to easily deploy and manage all third-party tags from a single web interface, while accelerating page load performance and reducing reliance on IT. Tag management systems allow marketers to be more agile and positively impact the bottom line: reducing costs associated with tag development, implementation, and consulting, while increasing website conversions and revenue through more timely and effective application of digital marketing services.

Common tags that benefit from Tag Management

Tags, also called scripts, send data about a web page and page visitors to third-party vendors who provide online marketers with marketing data and services. The common types of digital marketing services delivered via tags are:

  • Web analytics
  • Pay-per-click (PPC) tracking
  • Social media interaction
  • Affiliate marketing
  • Behavioral targeting
  • Testing optimization
  • Personalization
  • Consumer surveys
  • Ad networks
  • Product comparison
  • Audience measurement
  • Performance monitoring

Structure and Processes for Tag Management

As a bridge between marketing and IT, tag management is a technology that requires those who can speak both languages to help you get the most value out of your investment. At Blast we have been helping companies get value out of tag management through proven structure and process since tag management was invented. Our methodology of strategy, implementation, optimization, and training (SIOT) ensures that we answer to the demands of the marketer who needs accurate answers faster than ever, and the IT professional who needs security, privacy, and technology management to be iron clad.

Data Layer for Tag Management

A critical piece of a tag management deployment is the creation of a data layer. That data layer works within the code of your site to define the data that will be passed through the tag management system to your marketing technology stack, with the customer and performance data that each tool needs to perform. Written commonly through the use of a Universal Data Object using JavaScript, the data layer is mapped to meet the needs of a business and is robust enough to power the applications serving the business. Blast will help you define your business needs and build a data layer that will power your tag management and marketing technology success.

Tag Management Solution Partners

Other Tag Management Solutions we work with:

Recent Tag Management Solution Clients

Case Study
 

Using Tealium Tag Management to Increase Customer Privacy

As part of its commitment to protecting user privacy, Healthcare.gov – the flagship site for the Affordable Care Act – was seeking ways to bolster the privacy and information-sharing tools available to their customers.

Read Case Study »

 

Talk to a Tag Management Expert

Call 1 (888) 252-7866 or Request a Proposal

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