Conversion-driven online marketing sets Sleep Train up for success
Sleep Train partnered with Blast to revamp SleepTrain.com and SleepCountry.com and develop an online marketing strategy that would help them be as successful online as they have been as a brick and mortar company for over 25 years.
Challenge
Sleep Train’s previous website was difficult to navigate and didn’t guide users naturally through the steps of the buying cycle. There was also a need for a comprehensive online marketing strategy incorporating email marketing, pay per click, landing pages, Google Places listings, on-page and off-page SEO, and continued optimization.
Result
Blast designed a website with key user tasks in mind. Using a solid interaction strategy, user-friendly information architecture, and a new visual hierarchy, users are led to take action – find a store, browse products and find their perfect bed. With this strategy we saw results - over a 50% increase in pageviews and number of pages per visit!
Using our expertise in SEO and online marketing, we created a strategy which will sync with Sleep Train’s other marketing efforts.
Through continued SEO Audits, monthly performance reports and PPC reporting, the SEO results speak for themselves. We will continue to work with Sleep Train to optimize their site and educate them on SEO, usability and content design to guide their online marketing towards increased success.
I've been extremely impressed by their professionalism and accessibility. From start to end, the redesign of our websites has been pleasurable project to work on because of the enthusiasm Blast had for our company and our new websites. The project was extremely well managed and all the team members at Blast were fantastic!
Sharon Conner
Sleep Train Mattress Centers
Download
Project Overview
What they needed
- A Comprehensive Online Marketing Strategy
- Better sales event promotion
- Drive more people to their stores
- An easy to use (UX) and easy to find (SEO) website
- Improved site organization
- Better understanding of online marketing and performance
- Improved Online Brand Credibility
- Better Lead Nurturing
What we accomplished
- Created a well designed website that helps users find Sleep Train first when shopping for abed and drives them to the store (top 3 ranking for 57 terms, and counting)
- Online Marketing strategies including on-page and off-page optimization, Google local listing optimization, and PPC are working together to increase traffic to the site (traffic up 13% in the first 2 weeks)
- Users are led through the various stages of the buying cycle with more relevant content that better engages people resulting in more time on the site (from 2:56 to 4:35 minutes)andmore pages viewed (from 4.79 pages/visit to 11.56)
Services
Google Analytics
Creative Design
Search Engine Optimization
Online Marketing
Usability & UX
Need help?
Raving Fans Read what our raving fans have to say about our work.
Back to Case Studies