SiteCatalyst Analytics Audit

Are you tracking your ROI and Performance Metrics correctly?

Are you tracking your ROI and Performance Metrics correctly?

Ensure the integrity, specificity, and accuracy of site performance data with a SiteCatalyst Analytics Audit.

The “out of the box” configuration of SiteCatalyst Analytics does not take your unique business goals into consideration. Data you are using to make decisions may not be the best representation of your website's performance. The SiteCatalyst Analytics Audit was developed to be sure that you have meaningful and actionable data to continuously improve your website and online marketing.

During a SiteCatalyst Analytics Audit, our Omniture Consultants listen to your business goals, perform a diagnosis of your account, evaluate your tracking needs, provide detailed recommendation documentation and assist you through the implementation process of your advanced tracking setup.

Google Analytics Audit Document

SiteCatalyst Analytics Audit Includes:

  • Goal Discovery 
  • Technical Documentation
  • Support & Assistance
  • Custom Reports & Segmentation
  • Strategic Recommendations
  • Post-Implementation Audit

Goal Discovery

Before starting, SiteCatalyst Analytics Experts meet with your team to gain a full understanding of your unique tracking needs and business goals.

Technical Documentation

Once goals are defined, your current Omniture SiteCatalyst setup is analyzed. Required changes are documented along the way in a comprehensive Technical Document to assist with implementation.

Support & Assistance

If you are having difficulties implementing the suggested changes, you can always ask your Omniture Consultant for help. Or, they can access your site (with your permission) and make any required changes.

Custom Reports & Segmentation

Once tracking is finalized, Advanced Segment Insights (ASI) are developed to isolate specific subsets of traffic. Then custom reporting is setup to meet your specific business needs and goals.

Strategic Recommendations

Along with documented recommendations, your SiteCatalyst Analytics Audit will feature strategic recommendations for future custom event tracking, filters, goal tracking, account configuration, reporting and advanced segmentation insights.

Post-Implementation Audit

Immediately following implementation, your account is audited to ensure data is being tracked correctly. A third audit also occurs 30 days after implementation to ensure that you are happy with your new account configuration and the data being tracked.

Ready to Get Started?

If you're ready to get more actionable insight out of your Omniture SiteCatalyst analytics software, Request More Information or call Toll-Free 1(888) 252-7866.

Adobe SiteCatalyst

 

Case Study: Sleep Train

Learn how we increased traffic at Sleep Train with our analytics and design services.




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American Marketing Association
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