SHOP.COM needed an analytics consultant to coordinate their transition from Adobe SiteCatalyst to Google Analytics.
For a company that delivers curated advice from shopping experts to save shoppers money, measuring site and product performance is critical. Understanding internal site search, category, and product performance and knowing they can rely on accurate data is paramount.
SHOP.COM now has a reporting and analytics solution that is free, easy to use, and fully configured to gain actionable insights.
The transition to a custom Google Analytics configuration met all of their existing reporting needs as well as met new reporting goals that weren’t previously available. SHOP.COM gained better visibility into their many SEM traffic sources and millions of products in their marketplace.
Through our discovery process, Blast worked with the SHOP.COM team to understand their business goals and analysis objectives. With SHOP.COM’s extensive product offerings and traffic, they have more product pageviews than Google Analytics can handle with a basic implementation.
Blast worked with their team to develop and implement a custom tracking strategy that would both meet their analysis objectives and provide for easy access to reports containing actionable insight.
Blast was able to integrate multiple Google AdWords accounts with their Google Analytics profiles to provide cost and conversion data that was previously not available.
The end result was a successful implementation that exceeded SHOP.COM’s expectations.
The Blast Team did a remarkable job of understanding our business needs and guiding us to build a solution leveraging Google Analytics. They provided clear and concise direction under a very tight schedule. The end result is that we now have tools in place that help us measure the ROI of all our web site changes
Now, with Google Analytics extended to use profiles, goals, ecommerce tracking, on-site search tracking and more, the SHOP.COM team will get the information they need to make timely business decisions that has already improved their on-site experience and conversions.
Benefits of Google Analytics over a Paid Solution:
If you’re considering making the switch from a paid analytics solution like Adobe SiteCatalyst, Webtrends or Coremetrics to Google Analytics, there can be many benefits to doing so. Especially, if you get an expert to help you take advantage of the full spectrum of features and capabilities.
Blast’s entire online marketing team is Google certified and knows these solutions inside and out. If you are interested in seeing what advanced Google Analytics configuration can do to provide insight for your business, talk to the Blast team to find out how you can realize the benefits of all that Google Analytics has to offer.
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