The science of organic search is always in flux and keeping up with best practices can be overwhelming. Don’t worry, young Jedi, our master strategists are here to help you. We will teach you key techniques to increase your website’s visibility and attract qualified visitors.
Good news! We are available for real, live human SEO training in Sacramento, San Francisco, or other areas of Northern California. Online training is also available, because we’re high tech like that. How do we do it?
We have found that the best way to approach SEO training is with a hand-on model that allows students to digest the information and put it into practice before moving on to the next topic. You will be challenged to put your new skills to use right away and learn how to attain results. That way, you’ll remember what you’ve learned.
An introduction to the basic concepts of SEO, covering topics like keyword research, metrics, technical structure, content marketing, and local SEO. This training will provide you with a solid foundation to begin planning your SEO strategy.
This is a deeper dive into the imperative subject of keywords, and will explain the difference between strategic and tactical keywords as well as the importance of performing keyword research. And yes, we will even show you how to do keyword research! You will learn to understand intent/behavior, audience terminology, demand, and evaluating the competition in order to increase the effectiveness of your keywords.
During this session you will learn what factors affect your search rankings and the changes you can make to your site to improve the results. Content quality will be discussed as well as technical SEO, such as page optimization, sitemaps, domain structure, redirects, etc. Don’t be afraid, but eternal vigilance may also be covered.
In this session, you’ll learn how to create fascinating content that will have potential customers drooling over your web presence. Discover how content marketing goes hand in hand with SEO and why it’s crucial for long-term success. Come prepared to receive insider tips on topics like setting up an editorial calendar and how to develop a powerful content marketing team.
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