SEO Process
How do we approach SEO?
Search Engine Optimization is a complex and continuous process that requires a highly experienced search engine marketer to drive strategy and manage. We will help you develop your unique SEO Strategy and continually train you on SEO principles so that it becomes a natural part of your content/site development process.
Below you will find a general list of steps of how we will guide you through the SEO Process:
SEO Audit
Perform an SEO Audit and a local search audit (if appropriate) in order to analyze your current on-site and off-site Search Engine Optimization to identify strengths and weaknesses.
The SEO Audit is meant to help you and us gain a high level view of how you stack up to your competitors and get a better understanding of how well your site is or is not optimized.
SEO Market Share Report
Perform an SEO Market Share Report to help you understand your current market share on 25 of your top keywords and the potential volume, new ranking, and monetary value of this organic traffic. This will help you to understand the potential ROI of your SEO efforts and make a clear business case to executives that will help them to understand the value of SEO.
SEO Action Plan
Prioritize and plan out SEO efforts based on value, complexity, resources, budget, competition, etc.
SEO Strategy
Perform a content audit, SEO research, identify goals, create strategy and document proposed tasks. Local search strategy developed based on goals and competition if appropriate.
SEO Implementation
Implement documented SEO tasks and changes on an ongoing basis. This will likely include content development in one or more content types (e.g. text, images, video, pdf, podcasts, etc) and may be distributed through one or more channels (e.g. your website, directories, other websites like YouTube, blogs, article sites, social sites and etc). Implementing Local Search Marketing tactics to improve visibility.
SEO Management
Monitor and measure SEO performance and Local Search on a monthly basis to analyze progress, validate efforts, and continue to learn so can adapt and improve. React to changes in the market from competitors.
SEO Training
Provide custom SEO guidelines tailored to your website and provide ongoing or ad-hoc training to your team to maximize the use of your internal resources.
Repeat
SEO is not to be considered a one-time solution and must be an ongoing effort to maintain and establish a competitive advantage and drive substantial qualified traffic that directly impacts company revenue.