Using Google Website Optimizer and Analytics to Maximize your Ecommerce Sales (Case Study)
Presentation at Search Engine Strategies Chicago 2008
Our Managing Director, Kayden Kelly, gave a case study presentation on using
Google Website Optimizer with Google Analytics to maximize online ecommerce sales at Search Engine Strategies 2008 in Chicago, Illinois.
The SES Conference session was called "Squeeze More Sales Out of Your Existing Online Campaigns" and you can view the Case Study Presentation on Slide Share:
Google Website Optimizer & Analytics to Maximize Ecommerce Sales
Given the economic downturn, the focus of the presentation was to share how companies are using the latest tools, like Google Analytics, Website Optimizer and Adwords, to maximize online sales without increasing their budget. Two Internet retailing companies and their agencies discussed how they are increasing the ROI of their SEO or SEM campaigns in these tight budgetary times.
- Moderator/Speaker:
Kayden Kelly, CEO, Managing Director, Blast Advanced Media
- Speakers:
Chris Benson, CTO, AudioEditions.com
Todd Curry, VP of Marketing, ifbyphone
Sandra Niehaus, VP, User Experience and Creative Director, Closed Loop Marketing
Want to learn more?
Take a look at our website optimization services and our website optimization platform Motivity™.
