In the highly competitive retail industry, with tight margins, time-to-market pressures, rapidly changing trends, and increasingly demanding consumers, retail companies must find ways to differentiate their brands and products while streamlining production, distribution, and sales operations. Comprehensive digital analytics and marketing strategies can help transform retail organizations into more customer-centric, profitable, and sustainable enterprises.
Though your competitors and peers face similar challenges, your business has unique goals and requirements that our retail consultants take to heart when delivering solutions to address your strategic, operational, financial, and organizational challenges — enabling you to adapt to trends and opportunities.
Perform retail-specific attribution modeling
Track in-store activity
Segment and target customer types
Personalize customer shopping experiences
Better understand cross selling and upselling
Improve customer engagement, revenue, and profitability
After launching a new mobile website, a global specialty toy retailer noticed that their mobile revenue for both “Click and Collect” and “Home Delivery” methods had decreased considerably.
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