With the mission of increasing the number of people boating and fishing through education and awareness, TakeMeFishing.org has a distinct need for content optimization to maximize their organic search exposure and increase their site traffic beyond 2013‘s average of 325k sessions per month.
TakeMeFishing.org measures its success by the volume of traffic to their site and the level of engagement of their users. Increasing the number of sessions from organic search is of prime importance and at the same time, that traffic needs to be highly-qualified to build brand affinity and long-term sustainability.
Take Me Fishing had an unbalanced reliance on paid search traffic and limited content marketing resources to increase SEO.
TakeMeFishing.org had a significant amount of high-quality website content and excellent site authority, but did not have an SEO strategy for content or keywords. The lack of strategy and strong competition led to decreasing organic search rankings and traffic.
The first step in our solution was a series of audits to expose technical, content and authority issues that were keeping the site from optimal performance. From these audits Blast was able to create a detailed, prioritized content optimization action plan that enabled immediate improvement to the site.
Blast then performed advanced keyword research and created a strategic keyword theme document to use as a foundation for all optimization.
With an effective SEO strategy and after a series of trainings, Take Me Fishing began to achieve an optimal balance of paid and organic search.
With a well-defined content optimization strategy involving in-depth keyword research, TakeMeFishing.org has reversed the downward trend of their organic search traffic, and achieved great results.
+964% More Organic Traffic
Bounce Rates Cut In Half
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