Olaf Calderon – Director of Implementation

Olaf Calderon


Director of Implementation


As Director, Implementation for Blast Analytics & Marketing, Olaf is responsible for helping clients develop and implement solid custom analytics tracking solutions. Specifically, his team of advanced analytics consultants provide entry- to expert-level guidance and support for a variety of analytics, tag management, testing and personalization, and other web service tools.

With more than 15 years of industry experience, Olaf has architected and designed solutions that incorporate data layers, SPA functionality, variable/event maps, best practices, naming conventions, production flow, reporting, governance, scalability, and optimization.

Olaf joined Blast in 2011 as a web analytics consultant after running his own web design, marketing, and IT business for more than a decade. He became Senior Web Analytics Consultant at Blast in 2014 before being promoted to his current role in 2015.

Olaf is a Google Analytics IQ Certified Professional, a Tealium Certified Professional, an Adobe Certified Expert (Analytics Developer), and a member of the Digital Analytics Association.

Every client’s business is OUR business, and time is valuable, so it’s important to do things right the first time.

More about Olaf

I joined Blast…

Because, after being self-employed for 10 years, I wanted to be part of team and embark on a new, challenging career.

A cool part of my job is…

That we are at the core of everything Blast works on. Without our implementation, there is nothing to talk about.

My consulting “philosophy” is…

Every client’s business is OUR business, and time is valuable, so it’s important to do things right the first time.

It’s not on my resume, but…

English is my second language; Spanish is my first.

One of my first jobs was…

With a company called “Filofax,” which makes organizational products. I worked in the shipping department packaging products.

The most interesting place I’ve traveled is…

Guatemala, where I was born. It’s one of the most beautiful and interesting countries in the world, and I have never been anywhere else like it.

My hobbies include…

When I’m not working, I spend most of my time with my family and kids, and if I’m alone, I’ll just rest.

A favorite quote of mine is…

“There’s too much anger in people’s hearts, but there is so much love in the world, it will eventually be triumphant.”

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