Challenge
The client wanted to build credibility by creating an impressive, visually engaging site that tells a compelling story about the difference Qdeo™ makes as part of an immersive HD viewing experience. The plan was to create an entertaining and educational place for retailers of consumer electronics to learn more about the Qdeo™ brand and technology and help validate the Qdeo™ brand quality for high-profile clients.
Result
A visual design was composed to showcase the eye-catching, incredible visuals that the Qdeo™ technology helps produce. We anchored this visual design with a Flash piece that will illustrate the benefits of the Qdeo™ experience. We wanted to immerse users in the in the thought that Qdeo™ technology enhances the high-definition viewing experience on digital televisions, regardless of the original content source. We used bright vibrant colors to reinforce the aspect of Qdeo™ technology that provides enhanced color and used images that conveyed the clear picture quality and stunning graphics that are possible with Qdeo™ enhanced video enable products.
I appreciate all the work and persistence that went into www.ClearlyQdeo.com. Each one of you played a vital role and was a strong asset to the team.
— Hanna H. Kang
Digital Entertainment Business Unit, Marvell Semiconductor, Inc.
You guys are definitely on top of your game.
— Elisabeth H. Stockton
PR/Communications Manager, Marvell Semiconductor, Inc.
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