Online Marketing Strategist
Web Agency Careers
Online Marketing Strategist
Blast Advanced Media, an online marketing and analytics consulting
company based in Roseville, California, is looking for a person with 2
or more years of general online marketing experience, and a strong
talent in one of the following (in order of preferred experience):
- Analytics with online marketing skills/experience
- SEO with analytics and general online marketing skills/experience
- Paid search with analytics and general online marketing skills/experience
- Conversion Optimization with analytics and general online marketing skills/experience
Blast is looking for a well rounded team member who can contribute in a
variety of ways to our company, and has an insatiable desire to
continually learn, grow and master new skills. We are looking for
someone who is the right fit with our team, is passionate about what
they do, and loves to collaborate with others.
The ideal candidate would have the following experience, but we are
strongly considering candidates who meet many (but not all) of the
criteria below as well, as long as they have a strong passion to learn:
Desired Experience:
- Excellent interpersonal, presentation and time management skills; must
enjoy collaborating with designers, online marketers, copywriters,
programmers and clients.
- Experience using online analytical tools such as Google Analytics,
Omniture Site Catalyst, ClickTale, Raven, SEOMoz, Google Website
Optimizer and Compete to analyze, interpret, draw conclusions and
summarize information, and present these conclusions in a clear way.
-
Experience in creating segments and setting up goals in Google
Analytics to analyze user behavior, or must possess interest in learning
to do so.
- Experience and/or interest in implementing and assisting developer’s implementation of tracking and analytic tools.
- Experience with creating, writing and optimizing content pages, blog
posts, press releases, email blasts, white papers, and case studies.
-
Experience creating content for blogs, web pages and PPC ads using keyword research, marketing savvy and SEO best practices.
- Demonstrated experience creating and delivering client presentations.
-
Possess the ability to identify issues that could lead to poor
conversion using usability and user experience knowledge. Ability to
prioritize issues and determine action steps to resolve them is a plus.
- General understanding of usability design and conversion optimization
design. Wireframing, information architecture design and interaction
design experience a plus.
-
Experience performing keyword research, writing and implementing PPC
campaigns, and performing ongoing management and maintenance of PPC
campaigns
-
Experience with client management, must be comfortable in a client-facing role.
Culture and Attitudes Traits:
- Work as a team – leave no teammate behind
-
View oneself as a lifelong student who is continually learning and growing
-
Demonstrate a positive attitude everyday
-
Be solution oriented – never say “try” or “can’t”
-
Demonstrate excellence by going above and beyond for the benefit of teammates and the company
-
View mistakes as an opportunity to learn rather than as a negative situation
-
Value diversity in gender, knowledge, culture and experience
-
Be a creative innovator and don't be afraid to try new things
-
Think green – positively affect the environment
At this time we are not interested in hiring applicants who wish to work from home. If you are interested in this position be aware that is is full-time and will require the right candidate to be in the office.
To be considered for this position please send your resume and cover letter to
blastjobs@blastam.com