Google Website Optimizer
Test what site content and design drive the most conversions
What is Google Website Optimizer?
Google Website Optimizer is a free website optimization application that helps any company small or large test what design/layout (A/B Testing) and variations of site messaging (i.e. text) and images (Multivariate Testing) generate the most customer conversions (i.e. leads, sales).
Benefits
- Increase visitor conversion rates
- Increase site effectiveness and visitor satisfaction
- Save time by eliminating the guess-work involved in site design
- Increase newsletter sign-ups, ecommerce sales, & lead form submissions
Features
- Free, web-hosted testing application
- Provides both A/B testing and multivariate testing
- Self-service application designed to give marketers, not just IT, full control over testing
- Measures and tests all the website traffic
- Detailed reporting helps marketers
- Understand what combinations of site content variations drive the highest conversion rates
- Identify the aspects of your site that have the greatest influence on conversion rates
- Supports Google Analytics and all third party site analytics packages
- Integrated into AdWords
- Integrated into Motivity Website Optimization CMS (ecommerce and content management system)
More Information
To get started, visit the Google Website Optimizer website to sign-up.
Need help setting up or managing your A/B and multivariate website tests?
Learn more about our Google Website Optimizer Consulting services.
