Google Analytics Intermediate Training

Do you want to learn how to take action on your data?

Training Overview

Google Analytics fundamentals training roomNow that you’ve got the fundamentals down, we’ll take a deep dive. Blast Analytics & Marketing’s Google Analytics Intermediate course goes beyond the basics to teach you how to use features such as content grouping, intelligence events and custom alerts, multi-channel funnels, enhanced ecommerce, CRM integration, segmentation, and much more. This 201 course will also teach you analysis techniques to help you take action on your insights. If you want to learn how to get the most out of your Google Analytics implementation, then this course is for you.

It will be a day of interactive and hands-on training led by a Google Analytics expert and Certified Web Analyst which, until now, has only been offered to our clients such as LeapFrog, Rockstar Games, and eBay.

Not ready for the intermediate course yet? Sign up for our Google Analytics Fundamentals Training to learn the basics and follow it up with our intermediate course the next day.

Discover Advanced Features and Analysis Techniques

The following topics will be covered in detail during the Google Analytics Intermediate training:

Advanced Configurations

  • Filters
  • Content Grouping
  • How to exclude query parameters
  • Site Search Settings
  • Linking Adwords/AdSense
  • Linking Webmaster Tools
  • Channel grouping
  • User ID set up and PII
  • Enhanced Link Attribution

Advanced Reporting

  • Dashboards
  • Segmentation
  • Custom Reports
  • Importing from the Solutions Gallery
  • Intelligence Events & Custom Alerts
  • Custom Dimensions & Metrics
  • Enhanced Ecommerce

Attribution & Marketing

  • Multi-Channel Funnels & Attribution Tool
  • Campaign Infrastructure
  • Internal Campaigns
  • SEO
  • Paid Search & GA vs. AdWords Data

Data Integrations with Other Tools

  • Data Export (API / Reporting Interface)
  • GA Query Explorer
  • Data Import
  • CRM Integration
  • 3rd Party Tools

Analysis Techniques

  • Reporting vs. Actionable Analysis
  • Multiple Data Sources
  • Acting on Insights

What Can I Expect?

Our seasoned team will share their expertise and insights as they help you discover Google Analytics. You will not only learn how to extract valuable data from the enhanced features, but you will also learn how to use that data to make important business decisions. 

What Should I Bring?

We encourage participants to bring a laptop to take notes and/or follow along in their own Google Analytics accounts. Wifi access will be provided.

Also included:

  • Catered lunch
  • Detailed Resource Guide
  • Expert guided small group exercises
  • Tasty snacks

Let’s Discuss Google Analytics Training

Call 1-(855) 956-9974 or Request a Proposal

About the Trainer

Ryan Chase, Senior Analytics Consultant
As one of Blast’s senior Analytics Consultants, Ryan’s previous background in programming and design have served as a launchpad into the world of analytics. He currently holds the following distinctions:

  • Google Analytics Individual Qualification
  • DAA Certified Web Analyst

Ryan enjoys working across all stages of the analytics lifecycle; providing strategy, implementation, optimization, and training – His favorite part of the job:

The fun challenge of devising
a custom data-driven strategy
that will help a client achieve
their business goals.


Goal Driven Marketing & Analytics Consulting Company
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