Google Analytics Premium vs. Standard

Google Analytics Premium & Standard Comparison

Are you looking to understand the difference between Google Analytics Premium (now Analytics 360) and Standard? Here’s a quick view of how these Google Analytics solutions compare.

Support Google Analytics Standard Google Analytics Premium
Dedicated Account Manager Not included, but optional Yes, included
Discovery/Needs Analysis Not included, but optional Yes, included
Implementation Audit Not included, but optional Yes, included
Implementation Support Not included, but optional Yes, included
Training from Google Experts Not included, but optional Yes, included
24×7 Emergency Support Not included, but optional Yes, included
Friendly, Responsive Support Not included, but optional Yes, included*
Digital Measurement Strategy Not included, but optional Yes, included*
Analytics Maturity Assessment Not included, but optional Yes, included*
Data Integration Services Not included, but optional Yes, included*
Reporting Configuration Not included, but optional Yes, included*
Analyst Consulting Services Not included, but optional Yes, included*
Search Marketing Services Not included, but optional Yes, included*
Conversion Consulting Services Not included, but optional Yes, included*
Technology Recommendations Not included, but optional Yes, included*
Cost Free (plus, recommended support and services) $150,000/year for support and services
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* Only when purchase through Blast. Contact us for more details.

Data Processing & Limits Google Analytics Standard Google Analytics Premium
Data Volume Capacity Up to 10 million hits** per month Up to 20 billion hits** per month (0.5 billion for first pricing tier)
Data Export and Tracking API Yes, included Yes, included
Max Data Rows 50,000 rows 3,000,000 rows per export
Google Drive Integration No Yes, included
Unsampled Reporting No Yes, included
BigQuery Integration for Clickstream Data No Yes, included
Custom Variables 5 slots 50 slots
Custom Dimensions and Metrics 20 of each 200 of each
Contract & Service Guarantees No Yes, included
Real-Time Data Yes, included Yes, included
Data Freshness 24+ hours 1-2 hours – Max 4 hours
Data Ownership You own your data (but limited) You own your data
Service Level Agreements Google Analytics Standard Google Analytics Premium
Freshness S.L.A. No 98.0% (4 hours or less)
Collection S.L.A. No 99.9%
Reporting S.L.A. No 99.0%
Google Tag Manager SLA No Yes, included
Service Level Guarantees No Yes, included
Advertising & Multi-Channel Google Analytics Standard Google Analytics Premium
Attribution Modeling Yes, included Yes, included
Data Driven Attribution Model No Yes, included
DoubleClick for Advertisers Integration No Yes, included
Campaign Measurement Yes, included Yes, included
Adwords Integration Yes, included Yes, included
Multi-Channel Reporting Yes, included Yes, included
Social, Mobile & Video Google Analytics Standard Google Analytics Premium
Social Reporting &
Conversion Reporting
Yes, included Yes, included
Mobile Device &
App Tracking
Yes, included Yes, included
Video Performance Measurement Yes, included Yes, included
Analysis Tools Google Analytics Standard Google Analytics Premium
Advanced Segmentation Yes, included Yes, included
Custom Reporting Yes, included Yes, included
Analytics Alerts Yes, included Yes, included
Real-Time Data Yes, included Yes, included
Flow Visualization Yes, included Yes, included

** Hits = PageViews + Events + Social Actions + Commerce Hits

Let us help you identify the right solution

Google Analytics Certified Partner

As Certified Google Analytics Consultants, we can help you identify whether Google Analytics Premium or Standard is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, help you gain the insights you need to optimize your marketing efforts and provide training to you or your entire team.

Google Analytics Standard

Our analytics experts can help you gain the insights that matter from this robust measurement tool.

Google Analytics Premium

Enterprise Analytics with implementation, support and comprehensive consulting from Blast included.

 

Recent Google Analytics Clients

Interested to know who we have helped with their analytics recently? Many world class organizations trust Blast Analytics & Marketing to help them ensure their data is reliable and action is consistently being taken to optimize their marketing efforts.

 

Case Study: Intuit


Learn how we helped Intuit better understand search traffic and optimize site performance with Google Analytics Premium that provided business-critical scalability and actionable insights.


Google Analytics Certified Partner

 

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