Are you looking to understand the difference between Google Analytics Premium (now Analytics 360) and Standard? Here’s a quick view of how these Google Analytics solutions compare.
|Support||Google Analytics Standard||Google Analytics Premium|
|Dedicated Account Manager|
|Training from Google Experts|
|24×7 Emergency Support|
|Friendly, Responsive Support||*|
|Digital Measurement Strategy||*|
|Analytics Maturity Assessment||*|
|Data Integration Services||*|
|Analyst Consulting Services||*|
|Search Marketing Services||*|
|Conversion Consulting Services||*|
|Cost||Free (plus, recommended support and services)||$150,000/year for support and services
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* Only when purchase through Blast. Contact us for more details.
|Data Processing & Limits||Google Analytics Standard||Google Analytics Premium|
|Data Volume Capacity||Up to 10 million hits** per month||Up to 20 billion hits** per month (0.5 billion for first pricing tier)|
|Data Export and Tracking API|
|Max Data Rows||50,000 rows||3,000,000 rows per export|
|Google Drive Integration|
|BigQuery Integration for Clickstream Data|
|Custom Variables||5 slots||50 slots|
|Custom Dimensions and Metrics||20 of each||200 of each|
|Contract & Service Guarantees|
|Data Freshness||24+ hours||1-2 hours – Max 4 hours|
|Data Ownership||You own your data (but limited)||You own your data|
|Service Level Agreements||Google Analytics Standard||Google Analytics Premium|
|Freshness S.L.A.||98.0% (4 hours or less)|
|Google Tag Manager SLA|
|Service Level Guarantees|
|Advertising & Multi-Channel||Google Analytics Standard||Google Analytics Premium|
|Data Driven Attribution Model|
|DoubleClick for Advertisers Integration|
|Social, Mobile & Video||Google Analytics Standard||Google Analytics Premium|
|Social Reporting &
|Mobile Device &
|Video Performance Measurement|
|Analysis Tools||Google Analytics Standard||Google Analytics Premium|
** Hits = PageViews + Events + Social Actions + Commerce Hits
As Certified Google Analytics Consultants, we can help you identify whether Google Analytics Premium or Standard is the right fit for your organization. Then we can help you create your digital measurement strategy, customize your implementation, help you gain the insights you need to optimize your marketing efforts and provide training to you or your entire team.
Our analytics experts can help you gain the insights that matter from this robust measurement tool.
Enterprise Analytics with implementation, support and comprehensive consulting from Blast included.
Interested to know who we have helped with their analytics recently? Many world class organizations trust Blast Analytics & Marketing to help them ensure their data is reliable and action is consistently being taken to optimize their marketing efforts.