The “out of the box” configuration of Google Analytics does not take your unique business goals into consideration. Data you are using to make decisions may not be the best representation of your website’s performance. The Google Analytics Audit was developed to be sure that you have meaningful and actionable data to continuously improve your website and online marketing.
During a Google Analytics Audit, our Google Analytics Consultants listen to your business goals, perform a diagnosis of your account, evaluate your tracking needs, provide detailed recommendation documentation and assist you through the implementation process of your advanced tracking setup.
If you are having difficulties implementing the suggested changes, you can always ask your Google Analytics Consultant for help. Or, they can access your site (with your permission) and make any required changes.
Once tracking is finalized, Advanced Segments are developed to isolate specific subsets of traffic. Custom Reports are also created to help you view the data you need more efficiently.
Along with documented recommendations, your Google Analytics Audit will feature strategic recommendations for future goal implementation, account configuration, custom reporting, and advanced segmentation.
Immediately following implementation, your account is audited to ensure data is being tracked correctly. A third audit also occurs 30 days after implementation to ensure that you are happy with your new account configuration and the data being tracked.
Let’s Discuss a Google Analytics Audit
Call 1-(855) 956-9974 or Request a Proposal