Challenge
Because wireframes can be built rapidly, in less than 24 hours we were able to create specifications for their development team so they could start coding.
We’ve found that agile methods while extremely powerful, sometimes produce unwanted user experience barriers. Quick, rapid and iterative changes are often disruptive to the overall user experience. Because goBalto was launching new features every night, we helped them shape their user experience strategy to make the right design decisions—with users in mind.
Usability Review
goBalto engaged Blast Advanced Media to improve the rate of signup, create compelling community features & eliminate usability barriers. The first step was for us to perform a cognitive walkthrough and heuristic review. We compared their site with similar community websites and walked through each screen from the perspective of a user. We helped goBalto take a step back and see through their customer’s lens.
Wireframe Specifications
goBalto had plenty of innovative product ideas, but didn’t quite know how to make the jump from requirement to design. We helped their CEO and development teams visualize the community functionality and helped create a compelling user experience by mapping out key pages.
What they needed
- A compelling user experience.
- Eliminate usability barriers.
- Improve registration flows.
- Create a community of users
What we did
- We developed a roadmap for their development team—a working wireframe document they could use to write code.
- A website usability review highlighting usability problem areas and potential design solutions.
- Performed detailed task analyses and eliminated unnecessary steps during signup flows.
- Redesigned their user profile page to be more compelling and engaging.
