Data Quality Assurance Consulting

Data Quality AssuranceData Quality Assurance

Measure and ImproveMeasure and Improve Data

Increase ROIIncrease ROI

Data Quality Assurance
 

If you feel like you don’t trust your data, there’s probably a good reason.

It happens all the time; companies implement analytics, and then further customize their solutions, without ever auditing the implementation to ensure ongoing data accuracy.

This leads to variable inaccuracies, gaps in tracking, and — even worse — information that’s simply missing.

The whole point of data is to provide reliable information on which you can base crucial business decisions. Inaccurate data can lead you down the wrong path, costing you additional resources to reverse bad decisions that could have been avoided.

Automated Auditing Brings Peace of Mind

Leveraging an automated auditing solution–coupled with Blast’s expertise — can minimize such issues, bring you peace of mind, and help you further EVOLVE your organization.

data quality assurance testing illustrationData quality matters. Web analytics, app analytics, advertising, testing tools, data management platforms, and tag management systems are only as good as the data they process. Quality assurance testing confirms that the source of this data — the tags on your website and in your apps — are deployed correctly and completely.

automated data quality assuranceData quality can be measured and improved. Compared to the cost of traditional quality assurance processes and the risk associated with bad digital data, you can’t afford not to deploy data quality assurance measures. Automated crawling saves time and removes potential human error.

improved data quality illustrationImproved data quality increases ROI. Consistently complete, correct, and compliant data improves the return on investment of your entire digital marketing technology stack, in part by drastically reducing man-hours spent on manual QA flows.

What an Analytics Audit Captures

As your analytics consultant, Blast will help you leverage automation to assess all tags across pages, screens, devices, and browsers so you can view the following:

Tag PresenceTag Presence

Internal linking (redirects and page-not-found errors)Internal linking (redirects and page-not-found errors)

JavaScript errorsJavaScript errors

Tag requirements (syntax, length, and no Personally Identifiable information)Tag requirements (syntax, length, and no Personally Identifiable information)

Report suite settings, variable settings, and internal domainsReport suite settings, variable settings, and internal domains

Traffic sources, paid searches, and organic searchesTraffic sources, paid searches, and organic searches

Page naming conventions, site sections and subsections, pathing, and URLsPage naming conventions, site sections and subsections, pathing, and URLs

Internal searchInternal search

Conversion EventsConversion Events

Custom variablesCustom variables

A baseline implementation to continually compare againstA baseline implementation to continually compare against

Internal and external campaign trackingInternal and external campaign tracking

Traffic data reviewTraffic data review

Technical implementation reviewTechnical implementation review

Dashboards, bookmarks, scheduled tasks, other reportsDashboards, bookmarks, scheduled tasks, other reports

DocumentationDocumentation

Implementation of recommendationsImplementation of recommendations

 

Proven Process to Reform Data Quality

Our data analysts build on a steady process, honed through hundreds of engagements. While each client requires a unique partnership to address specific challenges, opportunities, and goals, you can expect to experience these four phases as we address your data quality challenges:

integrates 360Strategy – Understand the current state of your analytics implementation in your organization; identify gaps in tagging and tracking; develop solutions.

integrates 360Implementation – Deploy and configure automation tool; fix areas where tracking doesn’t follow vendors’ “compliance” rules and where inconsistencies exist.

integrates 360Optimization – Uncover areas of opportunity to improve tracking and visibility into what end users are doing; increase usage with sound and accurate data.

integrates 360Training – Empower your team with the knowledge they need to keep improving by delivering training sessions customized for your business.

Depending on your needs, you may also benefit from an analytics maturity assessment, or data governance consulting.

Champions of High Data Quality Standards

We’ve been helping business leaders take action on their data since 1999, just after Google itself became a company. With certifications from platforms including Google, Adobe, Tableau, and Mixpanel — analytics defines our comfort zone.

 

Speak to a Data Assurance Consultant

If you have questions or you’re ready to discuss how an automated analytics auditing solution can help you EVOLVE your organization, request more information.

Talk to an Data Assurance Consultant

Call 1 (888) 252-7866 or Request a Proposal

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