Meet Users’ Needs
Exceed Your Competition
Create Business Value
Most likely, one of your top business goals is to increase conversion and revenue; however, you’ll only succeed if your users succeed. You must address each target audience’s needs across all stages of the customer journey.
Answering user questions and providing relevant information creates awareness, builds leadership, improves brand affinity, and maintains share of mind. More importantly, it avoids customers seeking other sources for information, including your competitors.
Speaking of competitors, wouldn’t it be nice to know what high-performing content they have that you don’t? Many content gap analyses don’t include competitive comparisons, and even if they do, it’s not nearly the depth of analysis that Blast delivers, which takes into account search value and search visibility.
That said, it’s not enough to simply give users what they want or mirror the competition. You need to develop content that aligns with your business goals, differentiates you, and supports your evolution. For example, we will help you identify opportunities based on new, increasing search queries, which can shape your content roadmap, service vision, and/or product development.
Our strategic content gap analysis consulting services help you understand how you stack up in your industry and against specific competitors, with respect to content coverage and search visibility.
Having the right content in the right place at the right time will drive awareness, interest, evaluation, decision making, and retention–supporting each stage of the customer journey.
The content gap analysis includes comprehensive research, strategy and interactive visualization tools to answer valuable questions, such as:
Content coverage analysis is another deliverable that will help you benchmark your content coverage, enabling you to measure your progress and evaluate how you stack up on an ongoing basis with your competition. Not only can you compare your content development progress with competitors by content theme, you also can drill down to the page level to further understand opportunities and threats.
The content gap analysis also can lead to the development of actionable deliverables such as the content roadmap, which provides prioritized, page-by-page content recommendations for creating high-value content that performs well in search, addresses user needs, exceeds your competition, and supports your business goals.
If you are ready to achieve your business goals and outperform your competition, start with a content gap analysis that will help you address user needs, optimize your marketing efforts and create a competitive advantage. Contact us to discuss your organization and how we can tailor our consulting solutions to your specific needs.
Talk to a Content Gap Analysis Expert
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