For this ecommerce project we retained the existing look and feel of the Shop Brocade site and used most of the existing assets (images, documents, etc).
Challenges
- Develop a more user and search engine friendly web site
- Integrate with existing tax system (CCH CertiTax)
- Integrate with existing transaction service (Authorize.net)
- Integrate with enterprise fulfillment center
- Sell products & services
- Ease site and product catalog management
- Implement analytics & campaign tracking mechanisms
- Monitor/report performance
Some of the main features the client wanted to be available to their team within the new e-commerce CMS included:
- Allowing administrators to add, remove, edit products and users and easily add special promotions
- Allowing for relationships between items to be established for cross-selling
- Ability for email notifications to be activated for distribution list
- Reports delivery for inventory management, site statistics and accounting
- Manage inventory changes will be balanced between fulfillment center and Shop Brocade
- Manage Credit, PO and Tax exemption status
Result
Blast Advanced Media led the redesign and development of ShopBrocade.com and revised the site with up-to-date best practices, streamlined functionality. Most importantly, we implemented Motivity which is a
Google Website Optimizer Testing CMS as well as a search engine (SEO) and user-friendly ecommerce solution. The result is an easy to update ecommerce website that allows busy IT professionals to explore, discover and thoroughly research Brocade product offerings. The website offers easy management by administrators and staff, enhances the online shopping experience and supports the overall business directives of Brocade. Shoppers appreciate the web site’s ease of use, which contributes to higher sales and customer satisfaction.
Services