A+ Employer Award - Honored by the Sacramento Business Journal

We are excited to announce that Blast Advanced Media has been recognized as a finalist for the A+ Employers of 2008 awards by the Sacramento Business Journal.

Honored in the Micro category, we are one of only 10 companies with 1 to 25 employees to be honored with this award. The A+ Employers award is based on, among other factors, detailed surveys filled out by company team members. Only 38 companies of any size in the greater Sacramento area are being honored as finalists.

We are especially excited because this award comes shortly before we will be celebrating our 10th anniversary as a leading web design company in Northern California.

Congratulations to our client and friends at Descor Builders for being honored as an A+ Employer for the second year in a row!

Thank you to all who have contributed to Blast over the years as clients, friends, and team members.

Make it a Great Day!


Get more details and register for the event at the Sacramento Business Journal.

Labels: A+ employers award, Inside Blast, News, sacramento business journal, sacramento web design

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Launch of The New Blast Advanced Media Web Site

The address is the same (www.blastadvancedmedia.com), but Blast Advanced Media has changed the look and feel of its corporate website. We have added new features and content to make it an even better resource for anyone interested in working with or gathering more info about Blast Advanced Media web development and online marketing services.

With the launch of our new site, we wanted to make it accessible and appeal to a wider audience. We have expanded our portfolio to showcase the variety of projects we take on here at Blast, the unique solutions we have provided for our clients and the impressive results our clients have achieved while working with Blast. We've also added new features to make it easier for us to keep you informed on the latest happenings at Blast and more changes are coming soon so check back often for updates on our newest services, products, features and projects.

About Blast Advanced Media
Blast Advanced Media, a leading provider of online marketing, web development, eCommerce, interactive and creative web site design solutions, has been in business since 1999. Since then, they have experienced ever-increasing growth and a growing list of satisfied clients including some of the nation’s top companies, such as Hewlett-Packard, Lennar Corporation, Pulte Homes, Reynen Bardis Communities, Lockheed Martin, Brocade, Marvell, SYSCO Foods, Kaiser Permanente and Wells Fargo.

Labels: Inside Blast, News

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.net Magazine Features Sacramento Web Site Design

We were recently recognized by .net magazine, a globally recognized magazine focused on the latest trends in web design and development, for our work on the Roseville Health & Wellness Center web site redesign. Here's what they had to say:

"Neat, accessible, fast loading and intelligent - that's Roseville Health and Wellness Center's website. It has the kind of flair and graphical polish that many a CSS website misses, yet manages to be packed with content and photos without looking cluttered or throwing up error messages in W3C tests. Blast Advanced Media are old hands at this type of site, producing dozens of equally impressive standard-based beauties, but Roseville's colour palette and treatment of the photos are uncommon and make it an instantly recognisable visit. Roseville must be chuffed with the quality here, and there will be no need to change the design for years to come."





Visit the Roseville Health & Wellness Center Website
Visit the .net Magazine Website

Labels: Inside Blast, News, Raving Fans, Web Design, Web Usability

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Blast Team Adopts the Sacramento Highway

Amy, Ken, and Kelly Goofing Around for the camera




Our Adopt-a-Highway Sign on the Sacramento Freeway eastbound between Newcastle and Penryn.




We had some fun and great pizza afterwards at The Pizza Factory.




Here we are wearing our orange capes and cleaning up to make the planet just a little bit cleaner. Every little bit helps right!

What happens to highways that don't get adopted?

Labels: Inside Blast, News

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Does your Web Site Rock? Turn on your Competitive Advantage!

Charles Davis will provide valuable insight to help you identify what works and what stops users from taking the desired actions on your web site. Show you how to use data to make better, smarter business decisions regarding your website. This class is based on experience running a company with a website that was large source of revenues and experience working at Sacramento based web design agency Blast Advanced Media. The class will include a humorous deconstruction analysis of audience web sites to explain problems and solutions for their web site issues.

By the end of the class the audience will be more adept at identifying key obstacles preventing people from taking the desired actions on their web sites and understand how to use key performance indicators to measure their success.

Feb 6 11:30am-12:30pm
Borders Books & Music
2339 Fair Oaks Boulevard, Sacramento, CA 95825

Feb 29 11:30am-12:30pm
Borders Books & Music
2030 Douglas Blvd, Roseville, CA 95661

For a complete Borders event schedule visit:
http://www.bordersstores.com/stores/store_pg.jsp?storeID=130
or http://www.bordersstores.com/stores/store_pg.jsp?storeID=184

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: News, Web Strategy

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Get Googled: Learn Google marketing Tools like Adwords, Adsense, & Analytics

See a demo of Google's powerful marketing tools that will help you add revenue generation features to your website, improve and lower the cost to market your business, and get input on what is or isn't working on your website. When you are done with this class you will better understand how to immediately take advantage of Google's powerful marketing tools.

Feb 5 11:30-12:30pm
Borders Books & Music
2030 Douglas Blvd, Roseville, CA 95661

For a complete Borders event schedule visit:
http://www.bordersstores.com/stores/store_pg.jsp?storeID=130

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: News, online marketing, Web Strategy

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Blogs and their Marketing Benefits

Learn how to quickly setup a Blog to better communicate with your clients and other targeted audiences. We'll walk you through the many benefits of Blog marketing to pull more users to your website and maintain a constant share of mind with your audience. This class is based on over 10 years of web design and marketing experience and by the end of the class audience members will be able to easily setup and manage a Blog to improve their marketing efforts.

Feb 21 11:30am-12:30pm
Borders Books & Music
4750 Natomas Blvd, Sacramento, CA 95835

Feb 23 7:00-8:00pm
Borders Books & Music
2030 Douglas Blvd, Roseville, CA 95661

For a complete Borders event schedule visit:
http://www.bordersstores.com/stores/store_pg.jsp?storeID=618
or http://www.bordersstores.com/stores/store_pg.jsp?storeID=130

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: News, Web Strategy

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10 Questions Every Online Marketer Needs to Ask

Are you taking advantage of the next generation in online Marketing and PR? Have you seen the power of online press releases, social networking, pay per click marketing and how all of these tactics work together? Attend this class to learn how to more cost effectively market your business and track your campaigns effectively to get the best return on investment (ROI).

Feb 28 10:00-11:00am
Borders Books & Music
4750 Natomas Blvd, Sacramento, CA 95835

For a complete Borders event schedule visit:
http://www.bordersstores.com/stores/store_pg.jsp?storeID=618

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: News, online marketing, Web Strategy

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ECommerce: What factors turn on/off Prospective Shoppers?

We'll share research with you on how important the smallest details are to your prospective shoppers. Asking for too much info or even a typo in a key area can cause mistrust and turn them away. We will provide you with knowledge and tools that you can use to improve your website based on our 10 years of website design and marketing experience.

Feb 19 10:00-11:00am
Borders Books & Music
4750 Natomas Blvd, Sacramento, CA 95835

For a complete Borders event schedule visit:
http://www.bordersstores.com/stores/store_pg.jsp?storeID=618

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: Ecommerce, News, Web Strategy

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Proven Practices, Trends, & latest technologies in Web Design

Kayden Kelly will share his experience from Blast Advanced Media and research from MarketingSherpa and MarketingExperiments on what is and isn't working on the web. We'll cover topics such as website best practices, user centered design, website conversion, analytics, content management, ecommerce, and online marketing. Bring your questions as we will be ready to discuss them.

Feb 15 10:00-11:00am
Borders Books & Music
4750 Natomas Blvd, Sacramento, CA 95835

For a complete Borders event schedule visit:
http://www.bordersstores.com/stores/store_pg.jsp?storeID=618

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: News, Web Strategy

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Drowning in paper and post-its?

Joellyn Detjen will show you how simple technology and a tidy desk can keep your clients happy. Joellyn will step participants through using Microsoft Outlook and other technology to stay organized, keep a near paperless desk and never break a client promise. The class will be very interactive and entertaining, and will include interactive questions and a comparison of "good" and "bad" desks. You'll be sure to benefit from Joellyn's many years of experience in an office setting which are backed up by Raving Fan testimonials from clients and a long track record of meeting client expectations.

Feb 9 7:00-8:00pm
Borders Books & Music
2030 Douglas Blvd, Roseville, CA 95661

For a complete Borders event schedule visit:
http://www.bordersstores.com/events/events.jsp?view=1&storeID=130

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Contact Blast Advanced Media at 916-724-6701 or email us at melvin@blastam.com with any questions about these upcoming classes.

Labels: News, Web Strategy

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Blast Teams up with Borders to Teach Web Design and Marketing Classes

Kayden Kelly, Charles Davis, Sean Singleton, and Joellyn Detjen from Blast Advanced Media will be offering free hour long, drop-in classes at Borders bookstores that will be fun, interactive and educational events on web design and online marketing. These classes will be held at Sacramento and Roseville Borders locations.

Borders (Truxel)
4750 Natomas Blvd, Sacramento, CA 95835

• Feb 15 10:00-11:00am
  Kayden Kelly
  Proven Practices, Trends, & Latest Technologies in Web
  Design


• Feb 19 10:00-11:00am
  Kayden Kelly
  Ecommerce: What Factors Turn On/Off Prospective Shoppers?


• Feb 21 11:30am-12:30pm
  Sean Singleton
  Blogs and their Marketing Benefits


• Feb 28 10:00-11:00am
  Kayden Kelly
  10 Questions Every Online Marketer Needs to Ask

Borders (Douglas)
2030 Douglas Blvd, Roseville, CA 95661

• Feb 5 11:30-12:30pm
  Kayden Kelly
  Get Googled: Learn Google Marketing Tools like Adwords,
  Adsense, & Analytics


• Feb 9 7:00-8:00pm
  Joellyn Detjen
  Drowning in paper and post-its?


• Feb 23 7:00-8:00pm
  Sean Singleton
  Blogs and their Marketing Benefits


• Feb 29 11:30am-12:30pm
  Charles Davis
  Does Your Web Site Rock? Turn on your Competitive Advantage!

Borders (Pavilions Shopping Center in Fair Oaks)
2339 Fair Oaks Boulevard, Sacramento, CA 95825

• Feb 6 11:30am-12:30pm
  Charles Davis
  Does Your Web Site Rock? Turn on your Competitive Advantage!

For more information on Borders visit www.borders.com

To get Borders store hours, maps, phone numbers, and directions visit: http://www.bordersstores.com/locator/locator.jsp

Feel free to call 916-724-6701 or email us at melvin@blastam.com with any questions.

Labels: Inside Blast, News, Web Design, Web Strategy

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Web Design for ROI Book Launch Party

The book is focused on Web Site Design for maximized conversion and return on investment (ROI). View the Book Web Site: http://www.wd4roi.com/

Labels: Inside Blast, News, Web Strategy

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What People Say Isn't Necessarily What They Do

There is a funny story about this fundamental truth.

When Sony was introducing the boom box, the company gathered a group of potential consumers and held a focus group on what color the new product should be: black or yellow.

After some discussion among the group of likely buyers, everyone agreed that consumers would better respond to yellow. After the session, the facilitator thanked the group, and then mentioned that, as a bonus, they were welcome to take a free boom box on the way out. There were two piles of boom boxes. yellow and black. Every person took a black boom box.

The important thing to point out is that people are telling the truth, but what they believe about their behavior doesn't always reflect reality. This is why it is critical to watch what people really do, and not simply trust what they tell you they do.

This is why we do user testing. When we are designing web sites and performing web site evaluations, we sit down next to a user and watch how they use the web site. We are looking for behavioral answers to questions such as:

• • Does the design help users do "x"? ("x" being the desired action)
• • What obstacles does the design create?

It often becomes quickly apparent where the major obstacles are and whether or not the web site is meeting people's needs in an efficient manner when you perform such user testing. The best thing is that it is a very easy and inexpensive process. So there is no reason to not be performing such tests to identify problems with your site design that are also typically very easy and inexpensive to fix. Interested to learn what obstacles may be facing your web site visitors? Request a Free Web Site Evaluation Now

Labels: News, Web Strategy

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Sacramento Web Design Firm Focusing on Conversion

Roseville's Blast Advanced Media Combines User Centered Design and Web Site Conversion Optimization to turn Browsers into Buyers

At Blast Advanced Media, we produce highly usable, interactive online experiences that focus on delivering measurable results and building competitive advantage for your business. We ensure that your web site is more than just a pretty design through our core areas of expertise, including:

• website conversion optimization
• user centered design
• marketing strategy
• content and ecommerce web site management system

What makes us valuable to our clients? Our expertise helps you identify and remove your web site's road blocks that are preventing you from maximizing the opportunity that each site visitor represents. We understand that you use the Internet to build your business. That's why it's critical that we begin with user centered design and website conversion optimization to ensure that your site addresses your customers' needs and leads them to your desired business outcome. Combine this with our marketing strategies and web site management system, and we'll help you increase traffic and convert your browsers into buyers at a higher rate through a focused online conversion strategy. Request a Free Site Analysis

Web Sites that Effectively turn Browsers into Buyers are Rare. This is why we used our 10 years of experience to develop our proprietary web site management platform, Motivity, which is a content and ecommerce site management system that was designed to help marketing teams easily measure and improve their online conversion rates. Motivity provides a dashboard of key performance metrics and puts key website marketing capabilities as well as the ability to control all aspects of content and products in the hands of the marketing team. The system was designed to make VPs of Marketing look like Rock Stars and it can be customized to meet the exact and demanding business processes of any organization. Request a demo at http://www.motivityweb.com/

Motivity is currently being used by a variety of companies including Enterprise level clients SYSCO Sacramento and Brocade. Blast Advanced Media is located in Roseville, in the greater Sacramento, California area and we are an international business with local, national and world-wide clients.

Labels: News, Web Strategy

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Welcoming Amy Jackson to the Team

We wanted to officially welcome Amy Jackson to the Blast Advanced Media Team. Amy has a degree in Digital Media Communications and is pretty much otherwise just an all around bad ass. Amy has already proved to be a great asset to the office with her organizational skills, professional demeanor in greeting and assisting clients, and helping with just about anything and everything to help keep things running smooth around here. With all of her great talents, which include some mighty fine knitting skills, we expect she will eventually be making more of a transition into a fully functioning member of the production team sometime in the near future.

Labels: Inside Blast, News

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Turn Browsers into Buyers

The sense of urgency is a key ecommerce sales tactic. Our new Motivity web site management platform offers almost unlimited ways to customize online sales promotions to turn browsers into buyers.

The new promotions functionality allows the store owner to easily setup store specials for free shipping, store-wide discounts, category specific savings, product specific deals and coupons/promo codes that can be based on quantity, order value, one-time use or multiple use. Promotions are automatically displayed on the appropriate category and product level pages. Promotional emails can be customized and automated to send out thank you messages at desired frequencies after a customer places an order. This creates opportunities to encourage product reviews in exchange for additional savings and for viral marketing by offering specials that can be shared with friends. See the new functionality by browsing or buying at Elegant Arbors, Gazebo Village, Backyard Fire Pits or Original Sheds.

Labels: Case Studies, News, online marketing, Web Strategy

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Just in Time for the New Year

Just in time for New Year's resolutions, we're helping Roseville Health and Wellness Center (RHWC) shape up their web site! The current site doesn't fully represent all that RHWC does for its members or how it differs from other fitness centers. The new site design will be updated with a fresh look and will guide users through the site to easily find information and connect with RHWC.

Labels: Inside Blast, News

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V.I.C.I.S. Corp.

V.I.C.I.S. is a young, forward-thinking company with industry recognition and years of experience. They are a great fit for us as we share a similar, progressive mindset. The Vertical Intelligent Consulting and Investment Services web site will be transformed to a clean, crisp and modern representation of V.I.C.I.S. Corp's mission, values, and development projects. We are also providing them with the ability to manage their site in the future with our proprietary Site Management System, Motivity™.

Labels: News, Web Design

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Designing Green

Green furniture manufacturers have a new ally in the movement to be kind to the planet and build their sustainable furniture businesses. Design Green Alliance, a new organization for furniture manufacturers who are committed to the environment, will soon unveil a new tool for the industry. DesignGreenAlliance.com will be a source for the latest industry initiatives, access to trade shows and many business tools designed solely to help sustainable furniture manufacturers grow. Blast is thrilled with the opportunity to work on a project that meshes with our own passion for the environment.

Labels: News, Web Design

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Advancing Naturwood's Tradition

We're helping Naturwood Home Furnishings launch a new web site to reinforce its place in the region as the most trusted source for Home Furnishings. Voted Sacramento's Best Place to Buy Furniture by Sacramento Magazine readers, Naturwood has a tremendous reputation. Customers are smiling too when they visit Sacramento's largest furniture showroom in person or online!

Naturwood's new web site will convey the longevity, tradition, and warmth of the family owned and operated business. The objectives of the site are to build and reinforce the Naturwood brand, increase in-store traffic through effective marketing on the site, and to ensure Naturwood is at the top of shoppers' list when they need furniture.

If you can't wait for the new site, browse Naturwood now.

Labels: News, Web Design

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Recognition from the Web Design Community

With the recent launches of the new BlastAdvancedMedia.com, the new Teichert Construction web site, DesCor Builders, and CSAC-EIA, quite a few new visitors have come through due to being featured on some of the best CSS and Flash design inspiration showcases.

We've been featured on several of the top gallery sites including Design Meltdown, Inspiration King, Most Inspired, Flash in the Pan, The Best Designs, CSS Mania, Screenalicio.us and Designsnack. We appreciate the accolades from the design community.

Labels: Inside Blast, News

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Golden Eagles New Web Site Connects with Fans

We designed and programmed a new website for the Del Oro High School football program. Created as a gift to the community, the new website features an online store, blog, fundraising through advertising, and a content management system that allows the team to easily update the site. Check the schedule, view the featured video, read game highlights or meet the team at www.goldeneaglefootball.com.

The online store will raise funds for the football program by selling clothing and other memorabilia. New online advertising allows local sponsors to connect themselves with the area's #1 high school football team, while supporting the program. In addition to e-commerce and advertising, Coaches Casey Taylor and Steve Birch get personal in the Coach's Corner blog.

"It feels good to have support from a local company like Blast. We have needed a website for many years and to have a quality product like Blast put together is awesome," said Coach Taylor. "Del Oro Football is about tradition - it is a way of life in Loomis. We work very hard at what we do and support from family, friends, staff, students and community is second to none."

The community connection is deep for Blast Advanced Media founder and CEO, Kayden Kelly. "I promised myself that if I was ever in the position to give back I would; especially to schools," said Kelly. "I have friends and family who graduated from Del Oro including my wife, Christine Kelly (maiden name Stacy), and this made it even more special to contribute to this local high school."

The football program is looking for volunteers to manage the online store and advertising. Interested persons can submit contact information through the website at www.goldeneaglefootball.com on the Contact page.

Del Oro High School was founded in 1958 and currently has about 1,530 students. Del Oro High School's mission is to create an atmosphere of excellence and integrity in a safe, supportive, and respectful environment where all students can engage in the learning process, apply knowledge, and contribute as responsible members of a global community. The Del Oro High School campus is located in Loomis, CA. Learn more at www.puhsd.k12.ca.us/deloro.

Labels: News

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An All New Empower U

As a company, those of us who have attended Empower U felt we wanted to really get behind the purpose and message of this organization. So we were both grateful and excited to be given the opportunity to help take the company to the next level by re-develpoping the current website. Empower U has had great success in building a solid & satisfied client base. We are planning to help them take the next big leap by building a site that will work towards giving potential new clients a better sense of the impact Empower U can have on their home and business life, giving graduates better tools to stay in touch and informed, and giving the company a solid foundation of credibility.

Labels: News

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Our Work for Cal ISO Wins A Summit

Blast Advanced Media was awarded a Silver Summit Award in the Interactive Media Category in the 2007 Summit International Awards. The winning project was our MRTU flash presentation developed for California ISO.

All entries to the Summit Creative Awards were reviewed and scored by a panel of sixteen judges representing many of today's top creative agencies worldwide. Over the fourteen years, the competition has established itself as one of the premier arbiters of creative excellence. Using rigorous evaluative criteria and top international judges, this unique competition rewards those firms truly deserving of special recognition. Submissions are evaluated based on the strength of their big idea, the quality of execution and their ability to
persuade.

The Summit Creative Awards is unique in that it limits entrants by billings. It is open to advertising and public relations agencies, advertisers and in-house marketing departments, video production and multimedia agencies, graphic designers and other creative companies with annual billings of less than $25 million. For more information on this year's winning entries or for more information on the Summit Creative Awards, visit their web site at www.summitawards.com

Labels: Inside Blast, News

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Get On The Bus!

As many of you know, our team has grown exponentially over the past year and a half. We are proud to announce the addition of some new, talented members of the bus...

It has been a while since he joined the team, back in February as a matter of fact, but we wanted to recognize Joe Christopher who came on-board to handle a multitude of web development, system administration and technology duties. So far, Joe has had a massive impact on day to day life here at Blast. Joe has been a great asset in helping the company to grow and push the envelope with solid knowledge, experience and bright ideas which have our clients raving about him!

Not so, so long ago but still back a few months back in June, Travis Martin decided to hitch a ride on the bus that is Blast Advanced Media. He joins the team as our resident technology and software applications engineer. In addition to bringing some serious development and programming skills to the team, he also now serves as the second most fanatic cycler on the ever growing Blast Advanced Media "Cycling Team". Travis will be a wonderful asset to an already multi-talented development team. He has incredible knowledge and experience which will add tremendous value to all of our technology platforms. It is great to have him on board!

And last but not least, Charles Davis joins the team tasked with Business Development and Project Management duties. Charles brings to the team a solid background in terms of the software and technology development process and has worked closely with our team before joining Blast. He will serve as a confident and knowledgeable first point of contact for all new and future business clients. And even though he likes soccer, we still hired him.

Labels: Inside Blast, News

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Do More with DoMo and MobileMom!

Do more with your Mobile! Created by the software development company, GoWare, DoMo lets users access pc content on mobile phones anywhere. After designing goware.biz, Blast Advanced Media designed domohomepage.com to help build awareness for the new service. Since then, DoMo has evolved to include a partnership with Mom Central for its latest program called MobileMom!

MobileMom is a simple program that allows moms to access content from their home pc when they are away from home, a perfect solution for the Power Mom, PTO Mom or Soccer Mom. Blast designed the new MobileMom site to look similar to DoMo Homepage in order to build brand consistency.

Labels: News

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The CSAC-EIA Is A Super Client!

We launched a redesigned web site for the CSAC-EIA and shortly after, the site is already getting increased traffic and conversions. With clear Calls To Action on the homepage, users are quickly learning more about how this organization helps its members and how they can get more involved. I enjoyed working with the EIA team during the redesign.

They were prepared, proactive and thoughtful about their decisions. They paid close attention to site details and were also open to our new ideas. We're working on a thorough case study to demonstrate how the redesign is helping users more quickly and easily find needed content.

Labels: News

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Blast Reinvents SYSCOSac.com

SYSCO Sacramento is leading its national corporation in redesigning their online presence by engaging Blast Advanced Media to reinvent their site.

The new site will highlight SYSCO's dedication to the local community and its employees and will provide new functionality for subscribers and suppliers. Look for the new site to launch in the fall of 2007.

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Blast Builds Ecommerce Solution for Brocade

One of our newest projects is with the leading, international provider of networked storage solutions, Brocade.

We are building an easy-to-use and feature-rich ecommerce solution which will continue to strengthen the user experience. ShopBrocade.com's transformation is expected to hit the Internet in late December 2007.

Labels: Ecommerce, News

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Our Featured Speaker at Web Builder 2.0 in Vegas

Kayden Kelly will be a featured speaker at Web Builder 2.0 in Las Vegas in December. The Management & Strategy track at Web Builder 2.0 will feature the latest thinking on how to increase your site's traffic, sales and overall ROI, while also examining how to manage and capitalize on the unique opportunities presented by Web 2.0

Managing web development projects is harder than it looks. No matter how great your design and technology is it must be supported by great people, systems and processes, all backed up with solid documentation and communication to make it successful.

Join us to hear developer Kayden Kelly tell the story behind Blast Advanced Media, which has grown from one guy in a garage 8 years ago to a successful web design and development agency today. Kayden will relate the mistakes made and lessons learned in his years of managing web development projects.

In this session we'll discuss successful approaches to a variety of management issues as they relate to web development projects, including: staffing, leading, how to build and foster a company culture, making technology decisions, utilizing proper systems & processes, managing projects, documentation, measuring success, managing clients, and managing partnerships. You don't have to work in an agency to get something out of this session. Many of the concepts that will be covered can be applied to help you achieve individual and team greatness, and have fun doing it.

Join us if you want to gain insight into how a successful agency operates and avoid some of the common mistakes managers make in the Web development world.

Our friends from Closed Loop Marketing will also be presenting at this event.

Get more details here or Go here to register online

Download the PDF for this presentation (2mb).

Labels: Inside Blast, News, Web Builder, Web Strategy

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Blast Featured as a Roseville Green Company

We may not be the first green web development agency out there but we're doing our part. I all that we do, our team has a commitment to improving both the people and the world around us. Participating in a Green program is just one small contribution to that end.

Enrolling in Green Roseville reduces emissions by 100%. For the average residential customer, enrollment prevents the emission of 7,728 pounds of Carbon Dioxide a year, which has an environmental impact equivalent to not driving for 2/3 of the year or planting over 500 trees. By supporting renewable energy, you can help protect the environment by offsetting the need for more fossil fuel generation. In addition, renewable energy can help reduce our nation’s reliance on fossil fuels.
You can learn more about the Green Roseville program here:
http://www.roseville.ca.us/electric/green_roseville/default.asp

Labels: Inside Blast, News

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Building a New Teichert.com

One of the nation's largest and most respected general contractors, Teichert, chose Blast Advanced Media to redesign its website. This builds on our existing relationship with Teichert, who previously engaged us to implement a Content Management System.
Teichert's new website design will focus on helping users find the information they're looking for easily and quickly. Blast Advanced Media's CEO, Kayden Kelly, said that "it's a huge compliment to be selected to represent the familiar green trucks!"

Labels: News, Web Design

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A New Trip for WeDrive California

Scenic drives, automotive events, auto industry news and government news that affects your right to drive happy - that's what WeDriveCalifornia.com is all about. Brought to you by the Alliance of Automobile Manufacturers, WeDrive California is a news and information resource for all things automotive.

When it was time to re-examine how the WeDrive California web site fit into the most recent marketing initiative, Blast Advanced Media was asked to help bring it more in line with the updated philosophy and visual direction. We reviewed the organization’s position and online strategy and through consultation with the client established a concept that reflects the values of the new campaign. Through custom CMS modules, the organization's representatives are able to maintain a meaningful dialogue with site visitors by way of timely news, event and article updates.

Labels: News, Web Design

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Blast Is Redefined

You've heard the story before: "We're so busy we barely have time to keep up our own web site..." Well, we finally found some spare time and we're happy to share with you the result of weeks intensive collaboration and production to bring a new face and a new brand to Blast. As you may have noticed, the name is now Blast Advanced Media and we are finally in our new office in Roseville. For those of you that haven't been by yet to say "Hi" and take the tour, we welcome you to drop in when you have a chance.

Labels: Inside Blast, News

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Tri Counties Banks On Blast Advanced Media

Tri Counties Bank contracted us to provide complete back-end .NET application development for their redesigned web site www.tricountiesbank.com. We provided Tri Counties with an extensive strategic discovery and planning report, several custom development modules, and worked closely with their design team to provide implementation of the CSS layout and front-end templates.

Labels: News, Web Design

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Augustines & Associates's Best Idea

Rocklin based creative services agency, Augustine & Associates has selected Blast Advanced Media to provide a redesign for public web site www.augustineideas.com. We will be working closely with the AA team to put the best public face on the Augustine brand.

Labels: News, Web Design

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Making A Neighbor Look Good

For the new Paramount Equity web site, Blast Advanced Media implemented our proprietary CMS, SiteDrive, a custom solution designed to make the site easier manage and built to meet Paramount Equity's specific requests regarding functionality.

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California ISO Plugged In

Blast Advanced Media was contracted by The California Independent System Operator, custodian of California's high-voltage wholesale power grid, to develop a 30 minute Flash based presentation to introduce the Market Redesign and Technology Upgrade program. MRTU is a comprehensive program that enhances grid reliability and fixes flaws in the ISO markets and the presentation is expected to be utilized both online and offline to spread the word to customers and stakeholders.

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