Blast Team Adopts the Sacramento Highway

Amy, Ken, and Kelly Goofing Around for the camera




Our Adopt-a-Highway Sign on the Sacramento Freeway eastbound between Newcastle and Penryn.




We had some fun and great pizza afterwards at The Pizza Factory.




Here we are wearing our orange capes and cleaning up to make the planet just a little bit cleaner. Every little bit helps right!

What happens to highways that don't get adopted?

Labels: Inside Blast, News

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Key Takeaway Downloads from Web Strategy and Marketing Classes

Did you miss our Web Strategy and Marketing Classes at Borders Bookstores?
Here are the key takeaway PDFs for you to download. Let us know if you have any questions or comments. Also, please let us know if you would be interested in attending an encore class at Blast or Borders in the future (email melvin@blastam.com and let us know what you are interested in).

Key Takeaway Downloads for each Borders class in Sacramento:

Get Googled: Learn Google Marketing Tools like Adwords, Adsense, Analytics, Webmaster Tools, Website Optimizer and Blogger
BAM-Free-Google-Marketing-Tools.pdf

Does Your Web Site Rock? Turn on your Competitive Advantage!
BAM-WebSite-ROI-Key-Performance-Indicators.pdf

10 Questions Every Online Marketer Needs to Ask
BAM-10Questions-OnlineMarketing-Website-Conversion-Optimization.pdf

Proven Practices, Trends, & Latest Technologies in Web Design
BAM-15-Step-Website-Marketing-Plan.pdf

Blogs and their Marketing Benefits
BAM-Blog-Marketing-Benefits.pdf

Ecommerce: What Factors Turn On/Off Prospective Shoppers?
BlastAM-Ecommerce-Optimization-Tactics.pdf

Make it a Great Day!

Labels: Optimize Conversion, Web Strategy

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What is online conversion optimization?

Conversion Optimization, as defined in the web strategy book "Web Design for ROI", is the science and art of enhancing a web site's user experience with the goal of transforming the maximum number of visitors into customers.

More specifically, we are looking to improve the conversion rate, which is the percentage of unique visitors who take a desired action upon visiting a web site. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a white paper, or some other measurable activity.

We have defined a simple way to approach conversion optimization. It starts with customer centric messaging where you identify with their needs/challenges. For example, when a customer lands on your home page they see a customer centric message that says, "Have Traffic but Lack Leads/Buyers?" instead of "Online Conversion Optimization" which they likely don't identify with or even understand.

Then this customer centric message links to your solution page that restates the customer centric message so they know they are on the right page. Then lead them into content that walks them through your solution to their challenge and is backed by results that you have had for others and testimonials and/or company logos of organizations you have helped which serve to build credibility.

By emphasizing results you have had and building credibility with this potential customer you increase the likelihood that they will take the desired action which should be clear and obvious on the page. A proven strategy that we often use is to have a simple form on the page or a large button on the right-side and/or bottom of the page. For example, the form might be 4 fields, (name, phone, email, comments) and be titled something like "Request a Free Consultation." The more you lead the customer down a clear path, answer their questions before they feel the need to ask them in their mind, and make it obvious what to do next you will drastically increase/optimize your online conversion rate.

Here is what the effective online conversion path looks like:

Customer Challenge-->Solution-->Results/Credibility-->Desired Action

At Blast Advanced Media, based in Sacramento, California, we have a focus on improving online conversion rates with a specialty in ecommerce. Our goal is to educate our clients so they understand exactly what we do so we can communicate and create more solid partnerships with them in order to achieve measurable results. We share simple tips/info as in this post and feature in-depth case studies regarding web design, strategy, ecommerce, and online marketing with our clients. So please feel free to post a comment/question if there is something you would like us to discuss on our blog. Make it a Great Day!

Learn more about the web strategy book referenced in this post: Web Design for ROI

Labels: Optimize Conversion, Web Strategy

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Raving Fans: Audio Editions - Love our Project Management

Autotask is Project Management made easy.

It's efficient and effective. All service desk tickets are centrally located, making it easy for all members of our team to view the status of each project and provide input. Accounting is also simplified; invoices include ticket numbers, making it easy to review projects billed.

Blast's personal service is exceptional. The response time by Blast's programmers and designers to a service ticket submission has always been within the hour, very often within minutes. And projects have always been completed quickly and to our satisfaction.

Autotask is just one of many innovative tools Blast has implemented that has contributed to the ongoing success of our company for the past seven years. Not only is the Blast team on the forefront of Internet technology, they're also a really great group of people. We highly recommend working with them.

Sincerely,
Kathy Young - Audio Editions

Labels: Raving Fans

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