At Blast Advanced Media our creative development services are based on user centered design, but one of our main goals for design for any client is to provide their business with credibility. We want to provide your clients, customers and consumers with the highest level of confidence in using your site and doing business with your company or organization.
Make your site accessible even beyond your target audience. Make it easy to use and navigate with concise and pertinent content that is easy to find and follow up on if necessary. Believe it or not, customers DO care about what your site looks like regardless of how fabulous your product or service may be. It is akin to having a five star restaurant in a bad part of town. People may hear rave reviews about your food, but are they willing to make the trip to find out for themselves?
Credible design can make your business stand out from the competition. For a client evaluating two businesses, when it comes down to making a choice between two relatively equal offers, the difference can be as simple as "this LOOKS like a company I can trust".
Pay attention to layout, typography, images, consistency issues, and realize that even color can play a major part in how your business is perceived.
Can users easily find the information they are looking for? A well organized, well designed site can aid in quickly accessing and filtering information which can be critical for users who will give your site only a matter of seconds to provide them with the answers or information they seek, or for those who will quickly abandon a potential sale because of a difficult to navigate check out process.
Can users find contact info for your business easily in the event they have questions before doing business with you or concerns regarding their purchase? Many users will look for this information before they even start navigating your site. For ecommerce based businesses it is particularly important that this information is available from every page of your site. Providing this information shows that there is a real organization behind your site.
A consumer study commissioned by internet development services firm, Genex found:
Web site design matters most to the affluent. More than 70 percent of those earning more than $75,000 per year say that they will not shop on a poorly designed site and may even discontinue offline purchases from a company with such a web site, compared to 60 percent of those earning less than $50,000.
The most active consumer group is most attuned to usability. In excess of 75 percent of those between the ages of 25 and 34 say that usability is a very or extremely important factor in their online and offline purchase decisions, compared to 64 percent of those ages 45-54.
Blast Advanced Media specializes in strategic analysis, user centered design, online marketing and web optimization. We can help you identify aspects of your site that are hindering credibility with your clients. Contact us today for your Free Site Evaluation.
Labels: Web Design, Web Strategy, Web Usability
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2 Comments Previously posted through Blogger
Speaking of web standards, why doesn't Blast Advanced Media protect there customers credit card information when paying for services on their own site? Sure Ruth Chris' checkout process is old and out of date, but at least they protect their customers identity by using an e-commerce fundamental.
My guess is that your blog is really just a glorified propaganda machine and this comment will never see the light of day.
Sometimes gardeners forget to weed their own lawn. Thanks for bringing this to our attention. It has been fixed. This kind of input is often harsh to hear but if your site isn't working properly what's more harsh is losing business or damaging your credibility. By the way, look for our new site to launch March 1st that will feature a number of improvements to meet current web site best practices.
Make it a great day!
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