The 3 Fundamental Questions of Persuasion
We often talk about persuasion with our clients when discussing website optimization. Today, I came across a twitter post from Bryan Eisenberg that led me to a concise review of a recent online marketing flub they found by MagicJack. It provides a revealing discussion regarding the three fundamental questions of Future Now's Persuasion Architecture(R):
- who are you talking to?
- what action do you want them to take?
- what do they need to take that action?
Read the write-up from Grok & Avoid Making the Same Mistakes
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