Posts by Trulie

Google+ Local Is Now Friendlier to Healthcare

Local Search Marketing

Google+ Local Is Now Friendlier to Healthcare

We caused a stir and Google responded with two positive changes to their Google+ Local Quality Guidelines that will help people get more accurate contact information for their healthcare providers.

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Mar 18, 2013    0 Comments

Why Google+ Local is Not Friendly to Health Care

Local Search Marketing

Why Google+ Local is Not Friendly to Health Care

While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.

Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”

Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.

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Oct 19, 2012    2 Comments

Search Engine Optimization

Google Places: Responding Publicly to a Negative Review

Getting a negative review on your Google Places local listing can be extremely damaging to your brand’s online reputation. However, you can use the review as an opportunity to build trust and credibility. This post describes how.

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Dec 3, 2010    3 Comments

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