By default Google Analytics does not track file downloads, email, telephone or other outbound link clicks automatically. We developed dynamic outbound link / download tracking code a couple years ago to address this and due to the popularity, we revisit it from time to time as the Google Analytics platform evolves. The latest evolution addresses the new Universal Analytics syntax, which includes a feature that leverages the new hit callback functionality.Read More
September 4, 2013
It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.
We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.Read More
March 22, 2013
April 29, 2011
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