Tag Management System

Tealium: Customer Data (Action) Platform

Tealium: Customer Data (Action) Platform

Many tag management vendors are starting the shift towards building customer data platforms — a collection of data used to build unified customer profiles that can then be shared with other marketing tools.

Our VP of Analytics explains how Tealium enables you to take action on your data with the three tools within its customer data platform: Tealium iQ, AudienceStream, and DataAccess. Find out how to use them for maximum positive impact on your business.

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July 28, 2016

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Google Analytics Autotrack – Should You Use It?

Google Analytics Autotrack – Should You Use It?

Autotrack from Google Analytics is a nice tracking enhancement for those not using tag management, and for those using only the most basic tracking snippet. For those who are asking more advanced questions of their data and thus have deeper analytics needs, a more advanced solution is required. That solution should take advantage of automated data collection for speed and ease of use, but include custom options for flexibility.

Learn when Autotrack is the right choice, or when you should reject it for a more robust solution like our BAT (Blast Analytics Tracking) framework that is tool agnostic and has an extraordinary ability to scale and evolve with your needs.

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March 23, 2016

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4 Helpful Tips to Avoid Risk with Google Tag Manager

4 Helpful Tips to Avoid Risk with Google Tag Manager

While the majority of sites may use Google Tag Management to insert marketing tag code via the default Google Tag Manager templates it provides — some of us make heavy use of the Custom HTML tag.

The Custom HTML tag poses a major risk since the custom code inserted could potentially break your site’s functionality.

Let us ease your mind…there is nothing to worry about. We have four helpful tips to bring your risk down to near zero.

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November 25, 2013

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Google Tag Manager: What You Should Know

Google Tag Manager: What You Should Know

Google announced Google Tag Manager today at eMetrics in Boston. This is Google’s entry into the Tag Management Solution arena. What is this product? How can you leverage it? How does it compare to other solutions? Read on to learn the answers to these questions, plus get valuable tips and tricks.

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October 1, 2012

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