Sampled Data

Problem with Site Speed Accuracy in Google Analytics

Problem with Site Speed Accuracy in Google Analytics

The Site Speed report in Google Analytics may give you the wrong idea. Find out why this data can be misleading, why it matters, and solutions for getting the real story behind what your data is telling you. Learning how to read the data in this report empowers you to make huge improvements that benefit your business.

Read More

February 6, 2017

3 Comments

How to get Unsampled Data from Google Analytics

How to get Unsampled Data from Google Analytics

For those of you who are using Google Analytics Standard on a website that receives over 500,000 visits a month, you are likely hitting a frustrating obstacle in your analysis; sampled data.

Want to make good business decisions? You need data you can trust. You can’t trust sampled data.

While you evaluate upgrading to Google Analytics Premium; what can you do about sampling? This post describes a new solution that will help you easily obtain unsampled data from Google Analytics.

Read More

November 17, 2013

5 Comments

Get the Complete Story with Big Data Analytics

Get the Complete Story with Big Data Analytics

YES, Big Data is an OVERUSED BUZZWORD but there is truly real value to be had even by small organizations. Big data helps you see the complete story by aggregating data from different sources like web analytics, social, customer and location data. Big Data Analytics is getting easier, less expensive, and more likely to accelerate business understanding then ever before.

Give us 5 minutes of your time to read this primer on Big Data, and you will take away a clearer understanding of Big Data, learn what the benefits are, and be introduced to two entry level solutions that allow the smallest of organizations to get their feet wet with minimal risk and cost.

Read More

July 2, 2013

5 Comments

Can You Trust Your Google Analytics Data?

Can You Trust Your Google Analytics Data?

Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.

Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).

Read More

February 21, 2013

17 Comments

Analytics Blog

We're here to help with tips and insight on the following topics:

Subscribe to RSS


Optimize your website and marketing campaigns

Get a constant flow of Google Analytics help and digital marketing tips, case studies and more from Google Certified Partner Blast Analytics & Marketing.




Connect with Blast Analytics & Marketing