Posts Tagged 'reports'

How to Use Dimension Widening to Improve Affiliate Reporting

How to Use Dimension Widening to Improve Affiliate Reporting

A client of ours, Alibris, that runs a significant volume of email campaigns recently came to Blast Analytics & Marketing looking for a solution to their affiliate reporting challenge. Being a company with tens of thousands of affiliate sellers, their email campaigns routinely get tagged with an encoded source code to mask the affiliate’s real name. This blog post shows how Google Analytics’ Dimension Widening paved the way to construction of a custom report where the analyst could see the actual name of the affiliate and not have to manually look up an encoded source code in a large table.

(Keep in mind, that this dimension widening solution can be applied to a wide variety of similar reporting challenges and is not just for this specific affiliate use case.)

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February 27, 2014

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New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

Are you looking for ideas on advanced segments, dashboards, and custom reports? Wouldn’t it be great if you could quickly import pre-built solutions from the Google Analytics community? Check out latest release of Google Analytics Solutions Gallery!

Good news! Google has come to the aid of those looking for an easy way to add pre-configured dashboards, segments and custom reports to their Google Analytics account. The ‘Google Analytics – Solutions Gallery’ provides a centralized resource for user submitted solutions that address a variety of business needs. Over time we see this growing into an invaluable hub of resources for users looking to strengthen their understanding of their data.

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October 8, 2013

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Top 5 Use Cases of Google Analytics Flow Visualization

Top 5 Use Cases of Google Analytics Flow Visualization

The Google Analytics team has announced an exciting new feature to both Google Analytics Standard and Google Analytics Premium. Flow Visualization is a new set of reports that will change how you visualize pathways throughout your site and as equally exciting, your goal funnels. It helps to answer the question: How do people reach my site and what do they do once they get there?

The base of this feature is nothing new. SiteCatalyst, Yahoo Web Analytics, WebTrends, and many others have had pathing reports for a while now. Flow Visualization extends beyond traditional pathway analysis reports through the use of imagery and powerful segmentation that makes actionable insight discovery a breeze in comparison. We’ve been using this feature since an early beta and the GA team has done what they do best by creating a feature that is both easy to use and very powerful.

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October 19, 2011

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Unsampled Reports – Google Analytics Premium Feature Tour #2

Unsampled Reports – Google Analytics Premium Feature Tour #2

One of Google Analytics Premium’s most exciting features is the availability of unsampled reports.

Many of you are likely familiar with the following message in the GA interface: “This report is generated in fast-access mode.” This means that Google Analytics had to sample the data in order to return the results to you in a timely manner. In Google Analytics Premium however, you can download an unsampled report to receive fully unsampled data for your query. The result: increased confidence in your data analysis.

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October 6, 2011

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Google Analytics V5 Custom Reports: What’s New?

Google Analytics V5 Custom Reports: What’s New?

In the public beta release of Google Analytics v5, Google has dramatically increased the power of Custom Reports. If you find yourself looking at multiple reports to draw insights or commonly filtering reports to get the right view of your data, then you’ll want to use Custom Reports in Google Analytics. The latest version of Google Analytics (v5) offers custom report filters, a new table type and more.

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April 10, 2011

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Time Saving Google Analytics Tip: Save Filtered Reports

Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.

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September 15, 2010

5 Comments

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