Smart application of the 80/20 rule will keep your Google AdWords’ keyword lists focused and profitable. Get PPC tips from our Director of Paid Search on how to successfully apply Pareto’s Principle to account management, keyword expansion, and keyword optimization. Learn how to find the keywords that will work hard for you, and spend less time chasing new ones. Plus, she shares a case study on how revenues were increased more than 280% for a client using these superior account/keyword optimization methods!Read More
August 31, 2016
Digital marketers are concerned about how the removal of paid text ads on the right-side of the Google search results page will affect organic search, local search and paid search visibility. We’ve audited the most popular screen resolutions to show how this change will affect organic search and recommend the best way to combat this is through a holistic approach to content development and digital marketing channel mix optimization.Read More
March 3, 2016
As a Paid Search Marketing Strategist at Blast, I was thrilled to attend MECLABS Web Optimization Summit held in NYC in late May. It was awesome to share and learn from so many like-minded marketing optimization industry leaders.
At Blast, we are a goal and data driven group. As such, we’ve developed frameworks that allow us to rapidly optimize and improve performance, producing the greatest gains for our clients. In this article we are sharing straightforward tips on how we have learned to create measurably better paid search ads. In fact, you’ll find ad examples and an easy-to-use PPC Ad Copy Writing Template that will help you write better PPC text ads.Read More
July 25, 2014
Listening to all of the digital marketing ideas on Day 2 of MozCon 2013 I came to the realization that I love my job. Now, this isn’t a new revelation, I frequently think about that. But, it’s still nice to be in an environment that reminds me of just how cool it is.
Read on for 133 digital marketing ideas and to see why digital marketing is so cool.Read More
July 9, 2013
Google recently announced Enhanced Campaigns, which is the biggest change to come to Adwords in a long time. Google Adwords Enhanced Campaigns is the latest attempt for Google to capitalize on the increasing shift toward mobile use. To help demystify the new updates, we have outlined the most important enhancements and provided guidance on the actions you need to take.Read More
March 7, 2013
Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.
Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).Read More
February 21, 2013
Day two of the 2012 SEOmoz MozCon was another successful day packed with tons of [link] juicy digital marketing information. Yesterday we saw a wide range of topics and today was no different. From dancing robots to serious Excel API tips to persona modeling to design; it was fast, furious and fun.Read More
July 26, 2012
The first Accelerate Conference (2011) at UC San Francisco Mission Bay was a fantastic “fire hose” of analytical insights and observations from a variety of the top minds in the analytics industry. If you missed it, this post will give you a wealth of analytics, social, mobile and conversion tips. Plus, a link to register for FREE for the next conference.Read More
December 27, 2011
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