Mobile Analytics

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

How to Use the Universal Analytics Measurement Protocol to Integrate with SmartThings

With great new products like SmartThings intelligent device sensors coming out, we’re inspired to do some cool offline tracking tests using Google’s Universal Analytics robust Measurement Protocol. To get inspired yourself by the offline tracking possibilities, read this funny story of how we coupled Google Universal Analytics’ with SmartThings devices to track offline activity within our office and have it reported inside Google Analytics real-time event reports.

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September 13, 2013

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Using Google Universal Analytics with PhoneGap Apps

Using Google Universal Analytics with PhoneGap Apps

We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.

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July 16, 2013

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Can You Trust Your Google Analytics Data?

Can You Trust Your Google Analytics Data?

Your data in Google Analytics may not be as accurate as you think. If you have a large volume of traffic, your data could easily be off by 10-80%, or even more. Shocking right? One reason for inaccurate data is your implementation; we’ve focused on that topic in previous blog posts and we also offer consulting services to expertly address those issues.

Another reason, which is outside of your control in Google Analytics Standard, is the amount of data you have and your probability to receive sampled data in the GA reporting interface (or even via the API). We’ll be focusing on the latter, diving into the world of sampled GA data and helping you understand at what point you should trust the data (or not).

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February 21, 2013

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3 Reasons You Shouldn’t Build a Mobile Website

3 Reasons You Shouldn’t Build a Mobile Website

With the explosion of smart phones, tablets, gaming devices and more; offering a positive user experience for multiple devices is not easy. Luckily, a new design concept has emerged to solve this challenge. Learn more about this exciting, cost-saving solution and how it can get you ahead of the technology curve. Don’t fall victim to an antiquated design method.

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November 16, 2011

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