Local Search Marketing

Google AdWords Tips: Location Extensions

Drive customers directly to your local business! In this fourth post in our Google AdWords Tips blog series on extensions, you’ll learn how to link location extensions with your Google My Business account to increase customer visits or phone calls. Find out how your business can get the most benefit from adding location information, and increase your overall ad space. Use these strategic tips to start taking action on your digital marketing campaigns.

133 Digital Marketing Ideas from MozCon 2013 Day 2

Listening to all of the digital marketing ideas on Day 2 of MozCon 2013 I came to the realization that I love my job. Now, this isn’t a new revelation, I frequently think about that. But, it’s still nice to be in an environment that reminds me of just how cool it is.

Read on for 133 digital marketing ideas and to see why digital marketing is so cool.

Google+ Local Is Now Friendlier to Healthcare

We caused a stir and Google responded with two positive changes to their Google+ Local Quality Guidelines that will help people get more accurate contact information for their healthcare providers.

Why Google+ Local is Not Friendly to Health Care

While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.

Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”

Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.

Rich Snippets – Why You Should Use Them

Get the answers to all your rich snippets questions: What are rich snippets? Why do I want my listings to have rich snippets? How do I get rich snippets on my listings? Why do I need to markup my website?

How to Check Search Engine Ranking (Accurately)

Do you know how well your site ranks for your top targeted keywords? Are you sure? We find that many people are still getting inaccurate results for their search engine rankings due to the personalization of search. Read this post to get clear instructions on how to conduct an accurate (i.e. non-personalized) check of search engine ranking.

How to Track Local Search in Google Analytics

Learn how to use advanced segments in Google Analytics to track your local search efforts. This specific advanced segment helps you look at your local search traffic as an aggregate to see how well your local search channel is performing as a whole. Then it allows you to more easily isolate the individual local search sites to analyze your channel strengths and weaknesses. This will help you better prioritize your future local search marketing efforts. Read this post and start segmenting your marketing channels today!

Top 7 Search Engine Marketing Tips – SMX West 2010

Top 7 most interesting SEM (Search Engine Marketing – SEO and PPC) tips I learned at SMX West 2010 Conference.

Who needs Google when you’re just local?

Improving your search engine results not only gets you listed on the major national search engines, but also optimizes the listings on local directories which is an essential customer touch point for a local business. Especially with the dramatic rise of mobile search.

Don’t believe that just because your business has a local or regional target audience that being found on the web can’t benefit your business. Local search is one of the most powerful sales channels to come along in decades – but it only works if you take the time to optimize your site so it can be found.