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How to Track Downloads & Outbound Links in Universal Analytics

How to Track Downloads & Outbound Links in Universal Analytics

By default Google Analytics does not track file downloads, email, telephone or other outbound link clicks automatically. We developed dynamic outbound link / download tracking code a couple years ago to address this and due to the popularity, we revisit it from time to time as the Google Analytics platform evolves. The latest evolution addresses the new Universal Analytics syntax, which includes a feature that leverages the new hit callback functionality.

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September 4, 2013

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Using Google Universal Analytics with PhoneGap Apps

Using Google Universal Analytics with PhoneGap Apps

We come across unique tracking issues all of the time at Blast. These range from advanced widget/tool tracking to very detailed data collection for inline listings on a website. Our technical team has encountered many unique situations and we absolutely love the challenge when we take on work that pushes the limits of Google Analytics and we are able to build a solution that provides value to our clients. Read on to learn about one such unique request that we recently received. We provided a solution for getting mobile application tracking on the PhoneGap framework to work correctly in Universal Analytics.

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July 16, 2013

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Universal Analytics – Now Properly Namespaced

Universal Analytics – Now Properly Namespaced

Google’s new Universal Analytics platform has a lot of great features. We wrote about quite a few of the features in our last post about Yellow Pages NZ moving to Universal Analytics. Also, there are many great posts by Justin Cutroni that do a fantastic job of explaining the benefits.

One feature has flown under the radar and hasn’t been talked about as much: the ability to properly namespace. This is partially because the audience that would need such a feature is probably smaller than the mass audience that can benefit from the more publicized Google Analytics Universal Analytics features.

This ability drastically changed from the classic version of Google Analytics. Read on to learn why exactly would someone want to do this and how it is useful.

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May 21, 2013

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Using Multiple Trackers in Google Analytics

Using Multiple Trackers in Google Analytics

We believe in simplicity and automation. Eliminating development time and lowering the potential for coding errors is what drove the development of our battle tested Google Analytics multi-tracker script. If you have the need to use multiple Google Analytics trackers, for tracking affiliates, creating an aggregated roll-up profile for all of your sites, or other various reasons; you’ll appreciate this post which will save you time and help you avoid unnecessary headaches. Plus, this solution can help ease your migration to Universal Analytics (even if you are only using one tracker)!

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April 17, 2013

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How to Track Downloads in Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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April 29, 2011

193 Comments

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