Posts Tagged 'Google Website Optimizer'

Website Optimizer Tips for Tracking Complex Conversions

Website Optimizer Tips for Tracking Complex Conversions

You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. […]

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December 18, 2008

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Google Website Optimizer Test: We Didn’t Implement the Winner

Google Website Optimizer Test: We Didn’t Implement the Winner

Google Website Optimizer Multichannel Ecommerce Case Study Why was this Website Optimizer test so important? This test makes a great case study for the value of follow up tests, how strong conversion rates can still be improved substantially, and most importantly provides a critical lesson in why the Google Website Optimizer results cannot be taken […]

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December 14, 2008

4 Comments

Top 7 Google Website Optimizer Tips

Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it SimpleStart with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex […]

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December 13, 2008

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AT&T Doesn’t Want You to See Special Offers

After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s […]

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November 20, 2008

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Start Testing! Google Website Optimizer Works

Want to make web design and development decisions easier? Then start testing! In a recent test, we utilized Google Website Optimizer to see if we could improve the conversion of a key goal (requesting a catalog) on an ecommerce web site. We identified what we believed to be the obstacles on the the current request […]

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September 24, 2008

2 Comments

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