While the majority of sites may use Google Tag Management to insert marketing tag code via the default Google Tag Manager templates it provides — some of us make heavy use of the Custom HTML tag.
The Custom HTML tag poses a major risk since the custom code inserted could potentially break your site’s functionality.
Let us ease your mind…there is nothing to worry about. We have four helpful tips to bring your risk down to near zero.Read More
November 25, 2013
Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.
This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!Read More
August 25, 2013
We caused a stir and Google responded with two positive changes to their Google+ Local Quality Guidelines that will help people get more accurate contact information for their healthcare providers.Read More
March 18, 2013
While Google has made big leaps in SoLoMo (Social Local Mobile) with the creation of Google+ Local, we have found their new policies have been detrimental to the Health Care Industry.
Google+ Local listing policies are preventing the ability to provide direct and accurate access to health care contact information. As a hospital Director at CPMC stated, “Wrong or inaccessible contact information does not just create a bad user experience, it has the potential of jeopardizing patient safety and compromising patient care.”
Rather than Google adjust their policy to accommodate real-life situations, apparently they would rather have brick and mortar facilities make expensive and irrational changes to the way they operate, in order to fit into the arbitrary standard they’ve created.Read More
October 19, 2012
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