Google Attribution Modeling Tool

What is Google Attribution Modeling? Do you need it?

What is Google Attribution Modeling? Do you need it?

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

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January 26, 2013

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2012 MozCon – Day Three Wrap Up

2012 MozCon – Day Three Wrap Up

Day three of the 2012 SEOmoz MozCon conference is done and thus ends the party. What a fantastic time it was; full of so many wonderful people eager to share their knowledge and advance the SEO collective. We were expecting that the final day would be a little light given it was the last day, but we needn’t have worried. The lineup was as rich and informative as the previous days, which is saying a lot.

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July 30, 2012

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Google Analytics Standard and Premium Seminar in SF – Oct 25

Join Blast Advanced Media and the Google Analytics Premium team in San Francisco, CA on October 25th for an informative seminar about Google’s web analytics solutions, Google Analytics Premium and Google Analytics Standard. Limited seating, register fast!

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October 13, 2011

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