Google Analytics

Don’t be Misled by Averages – Use Advanced Segments

How to segment your metrics to benchmark and measure site activity patterns with a few of our favorite custom advanced segments in Google Analytics. This will help you track big picture trends and help you to optimize your site by allowing you to more easily discover where your site is succeeding or failing to please your users.

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October 2, 2010

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Time Saving Google Analytics Tip: Save Filtered Reports

Looking for Google Analytics Tips that will save you time by giving you faster access to saved reports? Check out this valuable time saving tip.

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September 15, 2010

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Google Analytics Tip: Blog Tag Analysis

Google Analytics Tip to analyze your Blog. Two key aspects of Blog Tag analysis are shared which includes External Tag Traffic analysis to evaluate SEO Benefits and Internal Tag Activity analysis to evaluate UX/Navigation Benefits.

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July 29, 2010

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AT&T Doesn’t Want You to See Special Offers

After taking about 20 steps, I couldn’t get to the special offers in AT&T’s email! Apparently, AT&T doesn’t really want you to get your free ringtone or help the environment. Read the quick case study below… AT&T’s Mistake #1: Hiding the offer in the email preview Due to the use of only images in AT&T’s […]

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November 20, 2008

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Seven Great Enhancements to Google Analytics with Greasemonkey Plugin

Looking for ways to easily enhance Google Analytics? While reading news in my Web Analytics Association I stumbled across this great article “Social Media Metrics Greasemonkey Plugin For Google Analytics” that enables you to add social metrics to your content detail reports. (See example Google Analytics screenshot to the right) Plus, I then found the […]

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November 11, 2008

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More Google Analytics Updates

Google Analytics adds custom reports and advanced segmentation These new features are in Beta, but should show up now when you log into Analytics. Advanced segmentation allows you to easily separate your traffic streams and then view these separations graphically. You can use existing segments or create new ones. Custom reports are where the fun […]

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November 10, 2008

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Google Analytics Updates

Google analytics has made some great updates to the analytics package. One update that I have been anxiously awaiting (had to use some creative programming in the past) is getting an analytics API(Yay!). Another great new feature is the motion charts that can be heavily customized to really get a clear picture how efforts have […]

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October 22, 2008

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