Google Analytics Link Tracking

How to Track Downloads & Outbound Links in Universal Analytics

How to Track Downloads & Outbound Links in Universal Analytics

By default Google Analytics does not track file downloads, email, telephone or other outbound link clicks automatically. We developed dynamic outbound link / download tracking code a couple years ago to address this and due to the popularity, we revisit it from time to time as the Google Analytics platform evolves. The latest evolution addresses the new Universal Analytics syntax, which includes a feature that leverages the new hit callback functionality.

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September 4, 2013

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How to Fully Track the Print Page Action with Google Analytics

How to Fully Track the Print Page Action with Google Analytics

Have you ever wondered if people are printing pages from your website?

Wonder no more…as we have provided a solution to track all the methods people use to print a page on your website. We will show you how to capture this data whether they click on your pretty print button, right click and choose print from the right click menu, use keyboard shortcuts ‘Ctrl+P’ (Windows) or ‘Cmd+P’ (Mac), or use the File > Print menu. If you use Google Analytics, read this post to learn how you can track how many people are printing your website pages.

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July 9, 2013

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How to Track Downloads & Outbound Links in Google Analytics

How to Track Downloads & Outbound Links in Google Analytics

It has been almost 2 years since we published our wildly popular post, “How to Track Downloads in Google Analytics.” Since Google Analytics does not track file downloads or other outbound link clicks automatically, we saw an opportunity to provide this code to the community. In our original post we provided some explanations and code examples for tracking file downloads in Google Analytics using event tracking.

We decided to revisit our original post and provide a valuable code update that improves performance, makes tracking downloads more manageable and easier to extend.

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March 22, 2013

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How to Track Downloads in Google Analytics

How to Track Downloads in Google Analytics

Google Analytics uses client-side code (JavaScript) to record pageviews and other interactions (which are then sent as a tracking pixel request to Google’s servers). This works great for html pages on your website (regardless of the programming language it was developed in) and it even works great for Flash, Silverlight, and other web technologies. Out of the box, Google Analytics will not track how many times people download PDFs or other file types, simply because those files do not have the ability to request a tracking pixel. In this blog post, we’ll be covering the ways to properly track file downloads in Google Analytics.

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April 29, 2011

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