Google Analytics Ecommerce Tracking

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

This is last post in this 4 part series where we discuss the Google Analytics Ecommerce marketing reports. Here is a look at the Internal Promotion, Order Coupon, Product Coupon, and Affiliate Code reports, which help you optimize your promotional marketing efforts.

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June 2, 2015

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Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.

You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.

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October 29, 2014

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Google Analytics Shopping & Merchandising Analysis (Part 2)

Google Analytics Shopping & Merchandising Analysis (Part 2)

Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.

First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.

Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.

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July 18, 2014

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Google Analytics Focuses on Shopping & Merchandising Analysis

Google Analytics Focuses on Shopping & Merchandising Analysis

New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!

For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.

We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.

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May 30, 2014

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New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

New Crowdsourced Google Analytics Solutions Gallery Gives You Quick, Easy Insight

Are you looking for ideas on advanced segments, dashboards, and custom reports? Wouldn’t it be great if you could quickly import pre-built solutions from the Google Analytics community? Check out latest release of Google Analytics Solutions Gallery!

Good news! Google has come to the aid of those looking for an easy way to add pre-configured dashboards, segments and custom reports to their Google Analytics account. The ‘Google Analytics – Solutions Gallery’ provides a centralized resource for user submitted solutions that address a variety of business needs. Over time we see this growing into an invaluable hub of resources for users looking to strengthen their understanding of their data.

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October 8, 2013

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How to Setup Multi-Currency Ecommerce in Google Analytics

How to Setup Multi-Currency Ecommerce in Google Analytics

Multi-currency ecommerce tracking support in Google Analytics has finally arrived!

If your website supports multiple currencies during checkout and that data is going into a single Google Analytics profile, then you likely are aware of how important this feature is. Through a simple code change, which we explain how to implement, you can now indicate the currency code of what you are sending and Google Analytics will use the daily exchange rate from the prior day to convert the currency to the master currency you’ve defined in the profile settings.

Read the post to learn all the benefits and how to implement multiple currency shopping cart tracking.

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February 13, 2013

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How to Use Filters In Google Analytics to Analyze Ecommerce Sites

How to Use Filters In Google Analytics to Analyze Ecommerce Sites

When analyzing data on a site that has thousands of pages, it is often useful to group data by page type and measure the performance of those page types. As an example, let’s say that you have an ecommerce site. A typical ecommerce site will have a home page, landing pages, regular content pages (you could segment these further), category pages, product pages, a cart page, a checkout page(s), and a receipt/confirmation page. If you have several thousand product skus, analysis on the performance of all of your product pages (in aggregate) is sometimes not easily accomplished. We will discuss two ways to easily accomplish this.

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April 27, 2011

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