Google Analytics Ecommerce Reports

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 4)

This is last post in this 4 part series where we discuss the Google Analytics Ecommerce marketing reports. Here is a look at the Internal Promotion, Order Coupon, Product Coupon, and Affiliate Code reports, which help you optimize your promotional marketing efforts.

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June 2, 2015

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Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

Google Analytics Focuses on Shopping & Merchandising Analysis (Part 3)

In this third post in our 4 post series on Google Analytics Enhanced Ecommerce reports, we take a look at three reports — the newly revised Product Performance and Sales Performance reports, as well as the brand new Product List Performance report.

You’ll learn how reports are more focused on revenue, now include product returns, help track performance of product list displays, how eCommerce Reports can be creatively used to track non-commerce site activity, and more.

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October 29, 2014

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Google Analytics Shopping & Merchandising Analysis (Part 2)

Google Analytics Shopping & Merchandising Analysis (Part 2)

Continuing on from part one in this four part blog series on Google Analytics Enhanced Ecommerce reports, where I discuss the new Ecommerce Overview report. I am now taking a first look at the Shopping Analysis reports.

First up, is the Shopping Behavior Analysis report, followed by a review of the Checkout Behavior Analysis report.

Spoiler alert…there is a valuable surprise that we uncover in the Shopping Behavior Report which simplifies creating custom ecommerce segments.

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July 18, 2014

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Google Analytics Focuses on Shopping & Merchandising Analysis

Google Analytics Focuses on Shopping & Merchandising Analysis

New, enhanced ecommerce reports in Google Analytics empower ecommerce retailers!

For those of you ecommerce retailers who’ve previously been hesitant about Google’s commitment to more in-depth ecommerce reporting, you are about to have a serious increase in new reporting data to crunch and optimize your ecommerce funnel. Specifically, online retailers can now analyze shopping behavior, marketing campaign impact, internal promotion influence, sales by affiliate, coupon code redemption, refund activity, merchandising/product mix, and import product metadata to enrich your analysis.

We had the opportunity to work with a large ecommerce retailer to put these new features into action during Google’s confidential beta release period. Read on to see ecommerce report examples from a real implementation, and stay tuned for three more parts in this enhanced ecommerce blog post series.

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May 30, 2014

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