Google Analytics Custom Tracking

Why Your Email Campaign Tracking Might Be Wrong

Why Your Email Campaign Tracking Might Be Wrong

We all strive for more granularity in our analytics data.

For email campaign tagging, we want to know the campaign name, the time it was sent out, the list name, and much more. This is great if all links within the email are using the same UTM campaign parameters.

What if you decide to put the area of the email or the link name itself in the utm_content parameter so that there are a lot of different Google Analytics UTM campaign parameter values within a single email?

Do you think this could cause a problem with your analytics data? It sure does! Especially in a long, high engaging email newsletter like Houzz’s Updates where the user is likely to click multiple links.

We’ll help you understand the implications of this issue, and provide a custom email campaign tracking solution so that you don’t have to sacrifice important granular data. Plus, make it easier for you to take action on your email data!

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August 26, 2014

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6 Steps to Drive Action from Google Analytics with Tableau

6 Steps to Drive Action from Google Analytics with Tableau

Instead of focusing on business questions, people tend to enter a state of over-thinking and over-analyzing a situation so that a decision or action is never taken. This is known as analysis paralysis.

In this article we present an easy to follow 6 step framework to overcome this increasingly common problem with a structured analytical approach and the incredible data visualization tool – Tableau. This will empower you to generate a solid ROAI (Return On Analytics Investment) by improving your ability to take action on Google Analytics data. Gold star and a raise for you!

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August 16, 2014

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In-Store (Offline) Tracking with Google’s Universal Analytics

In-Store (Offline) Tracking with Google’s Universal Analytics

Can you imagine counting the in-store purchase as part of a more complete conversion path from campaign, to landing page, to intermediate conversion steps, to online, AND now, to offline transaction? We now have the ability to help you send offline activities occurring in brick and mortar stores to Google Analytics using Universal Analytics.

This new type of tracking offline conversions can allow you to measure the success of your offline coupons, identify how people that bought in-store found your website, and much more. In this post, Paul shares a hypothetical scenario of using Universal Analytics to track offline conversions; specifically, a sale made at a brick and mortar store. Read on to explore how to bring this new offline sales data into your analytics!

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August 25, 2013

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Using Multiple Trackers in Google Analytics

Using Multiple Trackers in Google Analytics

We believe in simplicity and automation. Eliminating development time and lowering the potential for coding errors is what drove the development of our battle tested Google Analytics multi-tracker script. If you have the need to use multiple Google Analytics trackers, for tracking affiliates, creating an aggregated roll-up profile for all of your sites, or other various reasons; you’ll appreciate this post which will save you time and help you avoid unnecessary headaches. Plus, this solution can help ease your migration to Universal Analytics (even if you are only using one tracker)!

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April 17, 2013

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Cross Domain Tracking in Google Analytics

Cross domain tracking in Google Analytics is a common challenge. There are a number of complex scenarios and variables that can make this type of implementation difficult. In this blog post, we’ll provide you with an understanding of the why and how to tackle the basic techniques of implementing cross domain tracking.

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February 1, 2011

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Campaign Tracking in Google Analytics

When you send out your monthly newsletter, how do you measure the performance of your campaign in Google Analytics? When you advertise in a magazine or air a television commercial that directs viewers to your website, how do you measure conversion of those visitors? When you engage users through your social media channels and promote your website, are you able to measure conversion of Twitter versus Facebook? If you are unclear about any of these scenarios, please read on.

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December 28, 2010

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Website Optimizer Tips for Tracking Complex Conversions

Website Optimizer Tips for Tracking Complex Conversions

You don’t need to have a separate page to track Website Optimizer conversions We’ve learned that many people struggle with how to setup conversion tracking in Google Website Optimizer for videos, product demos, ajax forms, multiple forms on a page, or other pages that either have multiple desired actions or don’t have any clear actions. […]

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December 18, 2008

13 Comments

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